Brand Tone

Inspiring, Friendly, Aesthetic-focused, Natural

Brand Values

• •Individuality and Personal Expression
• •Comfort and Peace
• •Quality and Craftsmanship
• •Originality and Uniqueness
• •Customer Inspiration

Best Practices

• •Always Lead with Inspiration: Start by painting a picture of how the products can enhance the customer's life and home environment, focusing on feelings of peace, comfort, and personal expression.
• •Embrace Natural and Authentic Language: Use words that evoke craftsmanship, natural materials, and uniqueness. Avoid overly corporate or generic jargon. Terms like "handcrafted," "natural," "charming," "soulful," and "unique" align well.
• •Maintain a Friendly and Engaging Voice: Use questions, emojis (appropriately, as seen on their Instagram), and a welcoming tone. Make customers feel like they're talking to a passionate fellow decor enthusiast.
• •Highlight the "Why" Behind the Products: Connect the items to the values of creating a personal sanctuary and a home that reflects individuality, not just selling a product.
• •Visual Storytelling in Text: Ensure the copy complements the visual aesthetic. If the images are soft, natural, and calming, the language should be too. Describe textures, light, and the feeling the products evoke.

Social Perception

The brand has a clear and consistent online presence through its website and key social media channels (Facebook, Instagram, TikTok). The visual branding is cohesive.

Copy Examples

• •✨ Breathe new life into your walls! ✨ Our latest handcrafted macrame piece brings a touch of natural charm and bohemian spirit to any room. Imagine this beauty creating a cozy focal point in your sanctuary. Where would you hang it? Let us know below! 👇 #MapampaHome #BohoDecor #HandcraftedHaven #WallArt #NaturalLiving
• •🏡 Your home is your story. Let Mapampa help you tell it with unique and charming decor. From handcrafted details to natural textures, discover pieces that reflect your personality and create a space you truly love. Shop our collection today and transform your everyday! 👉 [Link to mapampa.com]
• •Simplicity meets soul. ✨ Our [Product Name] wooden floating shelf, crafted with care from natural [Wood Type], offers a warm, minimalist touch to your decor. Perfect for showcasing your favorite keepsakes, tiny plants, or cherished books. Create your little corner of calm and inspiration. #MapampaStore #NaturalHome #Shelfie #RusticCharm #HomeSanctuary
• •Watch us transform this little nook into a cozy dream! 😍 Featuring our [Product 1] & [Product 2]. Small changes, big comfort. What do you think? ✨ #MapampaStyle #HomeDecorIdeas #CozyCorner #BohoVibes #TransformYourSpace
• •Hello [Customer Name], get ready to fall in love with your home all over again! 🌿 Our new 'Artisan Soul' collection has just arrived, filled with unique, handcrafted pieces designed to bring warmth, character, and a touch of nature's charm into your space. Discover inspiring decor that speaks to your heart. Explore the new arrivals! [Link]