Brand Tone

Direct and Action-Oriented, Benefit-Driven, Urgent, Reassuring, Slightly Informal but Professional

Brand Values

• •Value for Money/Affordability
• •Quality
• •Efficiency and Speed
• •Customer Satisfaction
• •Trust and Security
• •Convenience

Best Practices

• •Emphasize time-sensitive offers to drive immediate action.
• •Highlight customer benefits like savings, convenience, and security.
• •Maintain a balance between urgency and professionalism in your language.
• •Consistently showcase product quality despite discounted prices.
• •Reinforce customer support and secure transactions to build trust.

Social Perception

A brand that offers great value for money through discounts and deals, while also providing a reliable and secure shopping experience with excellent customer service.

Copy Examples

• •EXCLUSIVE OFFERS EVERY DAY!
• •LAST CHANCE! 50% OFF for a LIMITED TIME!
• •Quality superior and agility in each delivery guaranteed.
• •Secure payment with SSL technology and guaranteed data privacy.
• •Free shipping throughout Brazil and order monitoring with tracking codes.