Brand Tone

Elegant & Sophisticated, Aspirational & Romantic, Sincere & Empowering, Descriptive & Evocative

Brand Values

• •Timeless Elegance
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Beauty & Radiance
• •Cherished Possessions
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., elegant, aspirational, sincere, descriptive), preferred vocabulary (e.g., radiance, brilliance, timeless, cherish), and phrases to avoid. Share this with anyone creating content.
• •Focus on "You" and "Your Story": Center the copy around the customer, how the jewelry makes *them* feel, and how it complements *their* individuality and moments, as seen in their current "Our Story."
• •Use Evocative and Sensory Language: Continue to use descriptive words that appeal to sight (sparkle, glow, shimmer) and emotion (empower, cherish, celebrate), consistent with their current product descriptions.
• •Maintain Elegance in Simplicity: While descriptive, avoid overly complex or jargony language. The tone is sophisticated but should remain accessible and clear. Ensure grammar and punctuation are impeccable.
• •Consistency Across All Channels: If/when social media or other marketing channels are developed, ensure the language used there mirrors the tone established on the website. Every touchpoint should reinforce the brand's elegant and sincere voice. This includes customer service interactions.

Social Perception

The perception is likely shaped almost entirely by the direct experience customers have with the website and the products themselves. Based on the website's presentation, the intended perception is that of a provider of beautiful, high-quality, and meaningful jewelry at an accessible price point, appealing to those who value elegance and personal expression.

Copy Examples

• •Social Media Ad (e.g., Instagram/Facebook): (Image: Close-up of a sparkling necklace on a model or elegant flat lay) Text: "Discover the whisper of starlight, captured forever. Our Celestial Sparkle Necklace isn't just jewelry; it's a reflection of your inner brilliance. Crafted for timeless elegance, designed to tell your story. Shine with Éclat Éternel. ✨ Shop now."
• •Product Description Snippet (for an earring): "Let the Aurora Borealis Earrings frame your moments with ethereal grace. Each facet is designed to catch the light, creating a delicate dance of color that speaks of magic and sophistication. Elevate your everyday, empower your elegance."
• •Email Subject Line (for a new collection): "Introducing Éclat Éternel: Where Timeless Beauty Meets Your Unique Sparkle" or "Unveil Your Radiance: New Arrivals from Éclat Éternel Are Here"
• •Website Banner Text: "Éclat Éternel: Crafting moments of brilliance. Jewelry that celebrates you."
• •"About Us" Excerpt (condensed for a social media bio): "Éclat Éternel ✨ | We believe in timeless elegance & the power of unique brilliance. Discover jewelry designed to tell your story and light up your world. #EclatEternel #TimelessJewelry"