Brand Tone

Authentic, trustworthy, and benefit-driven, with a touch of traditional wisdom.

Brand Values

• •Natural Purity
• •Effectiveness
• •Sustainability & Ethical Sourcing
• •Simplicity
• •Customer Well-being
• •Tradition & Ancestral Wisdom

Best Practices

• •Maintain Authenticity and Trust: Share the story of local sourcing and handcrafted quality.
• •Connect with Nature and Tradition: Weave in the 'farm-to-skin' narrative and the wisdom of ancestral skincare practices to reinforce the brand's wholesome, grounded identity.
• •Be Positive and Benefit-Driven: Focus on the positive outcomes users can expect—softer skin, reduced irritation, a healthy glow—and frame these as achievable through natural means.
• •Use simple and clear language, avoiding overly technical or scientific terms.
• •Incorporate customer testimonials and real-life examples to build credibility.

Social Perception

Terra Tallow is perceived as a trusted source for natural, effective skincare, rooted in tradition and committed to quality ingredients.

Copy Examples

• •From our Canadian farm to your skin.
• •For generations, tallow has been cherished for its deep moisturizing and healing properties. Experience the Terra Tallow difference.
• •Our balms are made with locally sourced, organic ingredients you can actually pronounce. Perfect for the whole family, and effective for everything from dryness to eczema.
• •Terra Tallow's nutrient-rich balms, made from organic, grass-fed Canadian tallow, deliver essential vitamins A, D, E, and K directly to your skin.
• •Say goodbye to dryness and irritation, and hello to a radiant, healthy complexion.