Brand Tone

Friendly and Playful

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Accessibility/Affordability
• •Uniqueness/Originality
• •Convenience

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits, tone characteristics, words to use, and words to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language, humor, and references you use should resonate with your target customers.
• •Consistency Across All Channels: Whether it's your website, social media, email newsletters, or ad copy, the tone should feel consistent. A customer should recognize your brand's voice wherever they encounter it.
• •Tell Your Brand Story (If Applicable): Weaving elements of your brand's origin, mission, or values into your copy can reinforce your identity and tone.
• •Read Aloud and Revise: Before publishing, read your copy aloud. Does it sound like your brand? Is the tone right? Regularly review and update your copy to ensure it still aligns with your brand as it evolves.

Social Perception

Neutral or non-existent. To be built over time through customer interactions, product quality, marketing efforts, and online engagement.

Copy Examples

• •Headline: Pawsitively Stylish! Spoil Your Furry Friend with The Purple Pointer. Product Description Snippet: From quirky collars to a cozy bed that even *you'll* be jealous of, our gear is designed for happy pets and even happier owners. Shop the collection and unleash the fun!
• •Social Media Post: Tail wags guaranteed! 🐾 Our latest [Product Name] just dropped, and it's a game-changer for [Pet Type]. Get yours before they're all sniffed out! #ThePurplePointer #PetLove #HappyPets
• •Email Subject Line: Woof-tastic Deals Inside! + A Special Treat for [Pet's Name]? Email Body Snippet: Hey [Customer Name], we know you love pampering your best friend. That's why we've curated a special selection of our newest arrivals, perfect for adding a pop of personality to their day. Plus, enjoy 15% off your next order!
• •Ad Copy (Short): The Purple Pointer: Unique Accessories for Pets with Personality. Shop Now & Unleash Joy!
• •About Us Snippet (Website): At The Purple Pointer, we believe every pet deserves to shine! We're a small team of passionate pet parents dedicated to bringing you high-quality, fun, and unique accessories that celebrate the special bond you share. It all started with a simple idea: making pet gear as vibrant and individual as our furry companions.