Brand Tone

Promotional and Value-Oriented, Convenient and Efficient, Accessible and Customer-Focused, Aspirational and Benefit-Driven.

Brand Values

• •Affordability/Value
• •Convenience
• •Security
• •Variety
• •Customer Service

Best Practices

• •Emphasize Benefits Over Features: While listing product features is important, lead with how the product benefits the customer (e.g., "Enjoy a restful night's sleep with our comfort pillow" rather than just "Pillow made with memory foam").
• •Reinforce Trust and Reliability: Subtly weave in reminders of secure payment, tracked shipping, and available customer support in relevant communications (like order confirmations or FAQ sections).
• •Maintain a consistent tone across all platforms, reflecting the brand's promotional, convenient, and accessible nature.
• •Use clear and direct language, avoiding jargon to enhance accessibility.
• •Incorporate customer testimonials and reviews to build social proof and trust.

Social Perception

Aim to build trust and reliability by emphasizing secure payment options, tracked shipping, and readily available customer support. Address potential brand confusion by clearly distinguishing the e-commerce store from other entities with similar names.

Copy Examples

• •"Imperdible offers" - Highlighting deals and affordability
• •"Click, buy, and receive with speed and security" - Emphasizing ease of purchase and fast delivery
• •"Perfect night" - Appealing to customer aspirations for better sleep.
• •"Capture Gazes with LED" - Highlighting the benefits of a product
• •"Free shipping to all of Brazil" - Promotional and customer-focused