Brand Tone

accessible, modern, and reliable

Brand Values

• •Quality
• •Innovation/Modernity
• •Customer Service
• •Transparency
• •Practicality/Problem-Solving

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., "Modern, Accessible, Reliable, Innovative"), including do's and don'ts, and example phrases. This should be shared with anyone creating content.
• •Understand Your Target Audience: Tailor the language and complexity to resonate with the "modern men and women" the brand aims to serve. Consider their aspirations, daily challenges, and what "revolutionary" and "high-quality" mean to them.
• •Prioritize Clarity and Simplicity: While aiming for a modern feel, ensure the language is easy to understand. Avoid overly technical jargon unless clearly explained. The current product descriptions (in Portuguese) are quite direct, and this clarity should be maintained.
• •Emphasize Benefits alongside Features: Don't just list what a product *is*; explain what it *does* for the customer and how it improves their daily life, aligning with the value of "atender o cotidiano" (meeting daily needs).
• •Maintain Consistency Across All Channels: If and when social media or other marketing channels are developed, ensure the tone used there matches the website and any other customer communication. This builds recognition and trust. Regular audits of content can help maintain this consistency.

Social Perception

neutral to unknown

Copy Examples

• •Upgrade Your Everyday. Discover innovative gadgets and essentials designed for your modern life. Quality you can trust, service you'll love.
• •Stay Connected, Live Smarter. Explore our curated selection of cutting-edge electronics that simplify your day and amplify your experiences.
• •At Figma Store, we're more than just an online shop. We're dedicated to bringing you revolutionary products that make modern living easier and better. Quality, innovation, and your satisfaction are at the heart of everything we do.
• •✨ Your Modern Life, Elevated! Shop Our Innovation Sale Now.
• •Seamlessly blend style and functionality into your daily routine. This isn't just a smartwatch; it's your personal assistant, fitness tracker, and communication hub, all designed for the demands of modern life.