Brand Tone

Nurturing and Comforting, Friendly and Approachable, Reassuring and Gentle, Slightly Playful/Whimsical

Brand Values

• •Well-being and Mental Health
• •Comfort and Security
• •Quality and Softness
• •Empathy and Support
• •Joy and Simple Pleasures

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's tone (e.g., nurturing, friendly, reassuring) with examples of "do's and don'ts." This ensures anyone writing for the brand understands the desired voice. For Get Cuddle Bears, this would emphasize empathetic and gentle language.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, feelings, and the benefits they will experience. Instead of "Our bears are great," try "You'll feel calmer with your Cuddle Bear." This naturally lends itself to a more caring and empathetic tone.
• •Use a Consistent Vocabulary: Identify core keywords and phrases that resonate with the brand's values and tone (e.g., "soothe," "comfort," "gentle hug," "peaceful," "relief"). Use them consistently but not repetitively across all communications.
• •Read Aloud: Before publishing any copy, read it aloud. Does it sound like a caring friend offering comfort? Does it match the intended gentle and reassuring tone? This helps catch awkward phrasing or a tone that feels off-brand.
• •Embody Empathy in Every Interaction: From website copy to customer service emails and social media replies, ensure the tone remains empathetic and supportive. If addressing a concern, the language should still be understanding and aim to provide a comforting resolution, reinforcing the brand's core values.

Social Perception

Customers likely perceive the brand as a provider of unique and effective comfort objects, trustworthy, and a source of thoughtful gifts.

Copy Examples

• •Headline for a social media ad: "Feeling overwhelmed? Wrap yourself in the soothing embrace of a Cuddle Bear. Gentle weight, instant calm."
• •Product description snippet: "More than just a plush toy, our Cuddle Bear is a huggable friend designed to melt away stress and bring a little more peace to your day. Crafted with the softest fur and the perfect amount of comforting weight."
• •Email subject line: "Your Daily Dose of Comfort Awaits... Meet Cuddle Bears!"
• •Instagram caption for a picture of someone relaxing with a Cuddle Bear: "Unwind, breathe deep, and let the gentle pressure of your Cuddle Bear remind you that it's okay to pause. Your well-being matters. ✨ #CuddleBearComfort #WeightedPlush #SelfCare"
• •Website banner text: "Discover the science of snuggles. Cuddle Bears: Your soft, weighted companion for anxiety relief and better sleep."