Brand Tone

Elegant Tradition & Trusted Quality

Brand Values

• •Tradition & Heritage
• •Quality Craftsmanship
• •Wide Selection & Variety
• •Global Accessibility
• •Customer Satisfaction (stated)
• •Modesty (for the Abaya/Hijab focused segment - wearmumtaz/shopmumtaz)

Best Practices

• •Develop a Brand Voice Guide: Document the chosen tone (e.g., "Elegant Tradition & Trusted Quality"), key descriptive words (e.g., exquisite, authentic, handcrafted, timeless, vibrant, meticulous), and words to avoid. Share this with anyone creating content.
• •Prioritize "Quality" and "Authenticity" in Messaging: Consistently highlight the aspects of craftsmanship, fabric quality, traditional techniques, and the Pakistani heritage of the designs in product descriptions, social media posts, and marketing materials.
• •Maintain a Respectful and Professional Customer Interaction Style: Ensure all communications, especially responses to queries and complaints, are polite, helpful, and reflect the brand's commitment to customer satisfaction, even when addressing issues.
• •Showcase, Don't Just Tell: Use high-quality imagery and videography that reflects the elegance and craftsmanship of the garments. The copy should complement these visuals by drawing attention to specific details and the story behind the designs.
• •Be Consistent Across All Channels: Ensure the tone used on the website's "About Us" page, product descriptions, email newsletters, social media captions, and advertisements is harmonious. This builds brand recognition and trust. For example, if the tone is "elegant," avoid overly casual slang or overly aggressive sales language.

Social Perception

The core brand (mumtazfashions.shop) seems to aim for quality and tradition but faces some challenges in consistently delivering on customer service and product expectations according to a segment of online feedback.

Copy Examples

• •Drape Yourself in Heritage: Exquisite Craftsmanship, Timeless Style. Discover the Mumtaz Fashions collection, where every thread tells a story of tradition. We meticulously select the finest fabrics and embellishments to bring you occasion wear that's both stunning and steeped in artistry. Experience the luxury of true Pakistani craftsmanship.
• •Your Moments, Our Masterpieces. From vibrant wedding ensembles to elegant everyday kurtis, Mumtaz Fashions offers a curated selection for every cherished occasion. We believe in quality that speaks for itself, ensuring you look and feel your absolute best. Explore our latest arrivals.
• •The Essence of Pakistani Fashion, Delivered to Your Door. Embrace the rich colours and intricate designs of South Asian attire with Mumtaz Fashions. As a globally recognized brand since 2007, we are committed to bringing you authentic styles and superior quality, wherever you are in the world. Shop with confidence.
• •Quality You Can See, Craftsmanship You Can Trust. At Mumtaz Fashions, our promise is in the details – the luxurious feel of the fabric, the precision of the stitching, the beauty of the embellishments. We're dedicated to upholding the art of traditional dressmaking for the modern wardrobe.
• •Celebrate Tradition, Embrace Today: New Collection Now Live! Explore the latest from Mumtaz Fashions – a captivating blend of timeless designs and contemporary elegance. Perfect for making a statement, our new arrivals are crafted with the care and quality you've come to expect. Find your perfect outfit today.