Brand Tone

Supportive, Clear, Modern, Freedom-Oriented, Reassuring and Trustworthy

Brand Values

• •Accessibility: Making health support easy to obtain and use globally.
• •Support: Acting as a partner for their members' health journeys.
• •Freedom & Flexibility: Catering to the lifestyle of travelers and remote workers.
• •Trust & Reliability: Emphasizing backing by established insurers and German registration.
• •Global Community: Serving a worldwide network of nomads and expats.

Best Practices

• •Emphasize Solutions and Peace of Mind: Focus on how Genki solves their specific health coverage problems, making their travel lives easier and more secure.
• •Be Genuinely Supportive and Empathetic: Let the copy reflect that Genki understands the traveler's lifestyle and is there to help, not just sell a policy.
• •Ensure Consistency Across All Channels: Whether it's the website, any future social media, email, or ad copy, the tone should always be recognizably Genki – supportive, clear, and focused on the freedom of travel.
• •Highlight being registered and licensed in Germany, with strong consumer protection laws.
• •Show insurance is backed by established companies.

Social Perception

A dedicated health partner for the global traveler and remote worker community. They want to be seen as a solution to a common problem for this niche audience: accessible and reliable health coverage abroad.

Copy Examples

• •"to help you take great care of your health, no matter where in the world you go."
• •"We're here to make health easier and more accessible"
• •"We're your health partner, always there to support you"
• •"Learn more about our plans..."
• •"Genki: Insurance for World Travelers, by World Travelers."