Tono de Marca

Aspirational & Elegant, Descriptive & Evocative, Confident & Assuring, Accessible & Inclusive

Valores de Marca

• •Quality
• •Luxury/Elegance
• •Accessibility
• •Customer Satisfaction
• •Passion for Fragrance

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., adjectives: elegant, confident, descriptive, warm), preferred vocabulary (and words to avoid), and sentence structure examples.
• •Focus on \"Show, Don't Just Tell\": Instead of saying \"our perfumes are high quality,\" describe the rich ingredients, the lasting sillage, or the meticulous crafting process. Use sensory language.
• •Maintain Visual-Textual Harmony: Ensure the tone of your copy aligns with the style of your visuals. If your images are luxurious and sophisticated, your copy should echo that.
• •Speak to Aspirations, Not Just Features: Connect the fragrance with the desired emotions, experiences, or self-perception of your target audience (e.g., confidence, allure, sophistication).
• •Train and Review: Ensure anyone writing copy for the brand understands the established tone. Regularly review content across all platforms to check for consistency and make adjustments as needed.

Percepción Social

Customers likely perceive Vokka Perfumes as a provider of good quality, \"inspired-by\" or unique fragrances that offer a touch of luxury without the extreme cost of designer brands. They are likely seen as a brand that understands fragrance trends and aims to deliver scents that are both appealing and long-lasting. The visual presentation on social media likely contributes to a perception of a modern, stylish, and aspirational brand. Those looking for value for money in the fragrance space, particularly for everyday luxury or to explore a wider range of scents, would be drawn to them.

Ejemplos de Copy

• •Headline: Vokka Perfumes: Your Signature. Your Story. Body: Unveil the essence of you. Each Vokka creation is more than a fragrance; it's an invisible aura of confidence, a whisper of elegance that lingers. Discover the scent that speaks your language.
• •Instagram Caption (with product shot): Lost in the intoxicating allure of 'Midnight Bloom'. Rich jasmine notes dance with warm amber, creating a symphony of sophistication that lasts from dusk till dawn. Elevate your evenings. #VokkaPerfumes #EveningElegance #ScentStory
• •Product Description Snippet (for a men's fragrance): Command the room with 'Apex'. A bold fusion of spiced citrus and deep woody undertones, crafted for the man who defines his own success. Experience enduring power, bottled.
• •Email Subject Line: Unlock a World of Exquisite Aromas with Vokka Email Body Snippet: Why just wear a perfume when you can embody an experience? Vokka invites you to explore our curated collection of luxurious, long-lasting scents, designed to make every moment memorable.
• •Promotional Copy: Indulge in the Art of Fine Fragrance. For a limited time, experience the Vokka difference with [Offer, e.g., 15% off your first order]. Because luxury should be an everyday affair.