Brand Tone

Aspirational & Sophisticated, Conscious & Ethical, Appreciative & Story-driven, Authentic & Trustworthy, Passionate & Dedicated.

Brand Values

• •Sustainability
• •Authenticity
• •Quality
• •Transparency
• •Passion for Craftsmanship
• •Customer Trust

Best Practices

• •Highlight Ethical Values Consistently: Weave sustainability, conscious consumption, and the fight against fashion waste into your messaging across all platforms.
• •Reinforce Authenticity and Trust: Regularly mention the verification process and commitment to genuine items, as trust is paramount in the resale market.
• •Focus on Visual Storytelling: Leverage high-quality visuals to showcase the beauty and history of vintage items.
• •Don't just sell a product; sell its legacy and its future with a new owner.
• •Maintain a consistent tone across all platforms.

Social Perception

The brand is perceived as a source for discovering unique, high-end vintage fashion. The emphasis on sustainability attracts an environmentally conscious audience. The focus on authenticity builds trust in the second-hand luxury market.

Copy Examples

• •✨ #VintageGucci #LuxuryResale #ConsciousFashion #FameMRKT
• •Authentic Pre-Loved Luxury, Verified for You.
• •#LouisVuittonVintage #SlowFashion #CircularLuxury #FameMRKTFinds
• •Discover the timeless elegance of pre-loved Gucci. Each piece tells a story of craftsmanship and enduring style. Shop sustainably with FameMRKT.
• •Own a piece of history. Our vintage Louis Vuitton collection offers unparalleled quality and iconic design. Authenticity guaranteed. Explore FameMRKT today.