Brand Tone

creative, inspirational, trendy, and friendly

Brand Values

• •Originality & Creativity: The constant emphasis on "unique posters" and "original designs" is central to their messaging.
• •Self-Expression & Personalization: They encourage customers to "create a déco to your image and let your imagination speak."
• •Aesthetic Appeal & Style: The focus is on transforming interiors and adding a stylish touch to personal spaces.
• •Inspiration: Offering posters with motivational and inspiring themes.
• •Quality: Their own product descriptions highlight quality aspects.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., creative, inspirational, friendly, witty), including acceptable vocabulary, sentence structure, and level of formality. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with your target customers' preferences and how they communicate. For Affiche Moi, this means connecting with individuals looking to personalize their space with unique art.
• •Use Consistent Language and Imagery: Whether it's on your website, social media, or email marketing, the language, style, and visual elements should feel cohesive and instantly recognizable as Affiche Moi. This includes consistent use of emojis or phrasing if that's part of the defined tone.
• •Prioritize Authenticity: The tone should genuinely reflect the brand's values and personality. If Affiche Moi values originality and inspiration, the copy should feel genuine in promoting these aspects, rather than forced.
• •Review and Refine: Regularly review your copy across all channels to ensure it aligns with the defined brand tone. Get feedback and be open to refining your approach as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

They aim to be perceived as a go-to source for unique and stylish wall art in the French-speaking market. The perception they are cultivating is one of a modern, accessible brand that helps people personalize their living spaces with art.

Copy Examples

• •Headline: Your Walls Are Talking. What Do They Say? Body: Don't let your space be an echo. Fill it with your voice, your vibe, your vision. Discover unique posters at Affiche Moi that tell your story. #AfficheMoi #WallArt #HomeDecor
• •Headline: Art That Feels Like You. Body: Tired of the same old, same old? So are we. That's why Affiche Moi curates original designs you won't find anywhere else. Find the piece that clicks and transform your home into a gallery of you. ✨ Shop now!
• •Headline: Be Bold. Be Bright. Be Uniquely You. Body: Your home is your canvas. Affiche Moi provides the color. From inspiring quotes to breathtaking landscapes, add a touch of personality that’s all your own. What will you create today? #UniquePosters #InteriorDesign
• •Headline: More Than Just a Poster. It's a Mood. Body: Set the tone for your space with art that inspires, delights, and sparks conversation. Affiche Moi offers a universe of designs to match every mood and style. Find your perfect vibe. Link in bio! #PosterArt #InspirationDaily
• •Headline: Hello, Beautiful Walls! Body: Ready for a refresh? Affiche Moi brings you the freshest, most original poster designs to brighten your every day. Easy to choose, easier to love. Let's make your home happy! 😊 #ArtForEveryone #AfficheMoiStyle