Brand Tone

elegant, sophisticated, and aspirational. It is also calming, descriptive, and focused on well-being.

Brand Values

• •Quality & Craftsmanship: Emphasizing "handcrafted" products and "premium" ingredients.
• •Luxury & Elegance: Positioning products as high-end additions to the home.
• •Natural & Eco-Friendly: Highlighting the use of natural ingredients and eco-conscious approaches.
• •Sensory Experience & Well-being: Focusing on how fragrance can enhance mood, create ambiance, and contribute to a sense of well-being and self-care.
• •Passion for Fragrance: Communicating a genuine love for creating unique and captivating scents.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., elegant, descriptive, warm), along with do's and don'ts for language, specific vocabulary to use or avoid, and sentence structure preferences. Share this with anyone creating content.
• •Focus on Sensory Language: Consistently use vivid, evocative words that appeal to the sense of smell, but also touch on sight (elegance, beautiful) and feeling (calm, luxurious, well-being) to immerse the customer in the experience.
• •Maintain an Aspirational yet Accessible Feel: While highlighting luxury, ensure the language remains inviting and connects with the customer's desire for a beautiful and calming home environment, rather than being overly pretentious or exclusionary.
• •Prioritize Benefits and Experience: Shift from just describing product features to emphasizing the benefits (e.g., "transforms your space," "soothes your senses," "creates a haven") and the overall experience the fragrances provide.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the established brand tone and values. Solicit feedback and be open to making adjustments as the brand evolves, always checking for consistency.

Social Perception

high-quality, niche brand focused on sophisticated home fragrances

Copy Examples

• •Product Description (Reed Diffuser): Immerse your sanctuary in the subtle embrace of our [Scent Name] Reed Diffuser. Handcrafted with the finest essential oils, this elegant diffuser slowly releases a captivating aroma, transforming your space into a haven of tranquility and refined luxury. Elevate your everyday.
• •Social Media Post (Instagram - image of a beautifully styled room with the product): Crafting moments of serene elegance. Our [Product Type] in [Scent Name] is more than a fragrance; it's an invitation to unwind, breathe deeply, and enrich your surroundings with understated luxury. Discover your signature scent. #RichEssents #LuxuryHomeFragrance #HandcraftedScents #HomeSanctuary #ElegantLiving
• •Email Marketing Headline: An Exclusive Invitation: Experience the Art of Fine Fragrance with RichEssents.
• •Website Banner Text: RichEssents: Where Luxury Meets Artisanal Home Fragrance. Handcrafted. Natural. Unforgettable.
• •Facebook Ad Copy: Tired of fleeting scents? Indulge in the lasting sophistication of RichEssents. Our handcrafted room sprays, made with natural ingredients, offer an enduring aroma that elevates your home and soothes your senses. Shop our collection and experience true fragrance artistry.