Brand Tone

nostalgic, appreciative, and somewhat somber

Brand Values

• •Family and Community
• •Timeless Style
• •Quality
• •Accessibility
• •Customer Connection/Loyalty
• •Sustainability and Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, tone (e.g., warm, professional, witty), core values, and key messaging points. This serves as a reference for all content creators.
• •Know Your Audience: Understand their language, preferences, and what resonates with them. Tailor the tone to connect authentically. (Wimble Apparel aimed for "style-conscious men and women").
• •Embody Brand Values: Ensure the copy consistently reflects the core principles of the brand. If "community" is a value, the language should be inclusive and engaging.
• •Consistency Across All Channels: Maintain the same tone of voice whether it's on the website, in emails, social media (if applicable), or customer service interactions.
• •Review and Refine: Regularly review copy to ensure it aligns with the brand voice and is achieving its communication goals. Adapt as the brand evolves (though in Wimble's case, the evolution is a closure).

Social Perception

Likely one of a brand offering significant discounts as it winds down operations, potentially attracting bargain hunters. The farewell messaging aims to leave a positive final impression.

Copy Examples

• •Headline: A Final Farewell: Own a Piece of Wimble Apparel's Legacy. Body: "For 26 years, our family poured love and dedication into every collection. As we close our doors, enjoy exceptional quality and timeless style at our best-ever prices. Thank you for being part of our story. Shop our Closure Sale now – up to 80% off." Tone: Nostalgic, Appreciative, Urgent (due to sale).
• •Headline: Timeless Style, One Last Time. Body: "Wimble Apparel has cherished dressing you for every occasion since 1999. Before we say goodbye, explore our final collection of quality, family-chosen fashion. Limited stock available in our Grand Clearance Sale." Tone: Reflective, Quality-focused, Scarcity-driven.
• •Headline: From Our Family to Yours: A Thank You Sale. Body: "We built Wimble Apparel on values of family, community, and enduring style. As this chapter closes, we're offering you a final chance to experience the Wimble difference. Shop our farewell sale today." Tone: Warm, Community-focused, Grateful.
• •Headline: Your Last Chance for Wimble Quality & Comfort. Body: "Known for premium materials and comfortable fits perfect for the British lifestyle, Wimble Apparel is closing. Don't miss our final clearance – exceptional pieces at unforgettable prices." Tone: Benefit-driven (quality/comfort), Direct.
• •Headline: The Wimble Apparel Story Ends – But Your Style Endures. Body: "Thank you for 26 years of loyalty and shared stories. Our closing sale is on now. Find a timeless piece to cherish from the Wimble Apparel collection before it's gone forever." Tone: Sentimental, Legacy-focused, Encouraging.