Brand Tone

Empowering, Aspirational, Chic, Inclusive, Celebratory, Community-Oriented, Direct, Welcoming

Brand Values

• •Empowerment
• •Style & Elegance
• •Individuality
• •Quality & Craftsmanship
• •Versatility & Lifestyle Integration
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Empowering, Aspirational, Chic, Inclusive, Celebratory, Community-Oriented, Direct, Welcoming) and key vocabulary (e.g., "empowered," "bold," "chic," "timeless," "celebrate," "individuality," "community"). This guide should be the go-to resource for anyone writing copy for the brand.
• •Know Your Audience: Continuously reinforce an understanding of the target customer – a woman who desires to feel confident, stylish, and empowered. Tailor language to resonate with her aspirations and values as outlined by the brand.
• •Use "You-Focused" Language: Frame copy around the customer and her benefits (e.g., "Unleash *your* best version," "Celebrate *your* individuality," "Letting *you* shine"). This aligns with the empowering and customer-centric values.
• •Tell a Story: Weave the brand's mission and values into product descriptions and marketing materials. For example, instead of just describing a dress, explain how it can make the wearer feel confident for a particular occasion, reflecting the brand's mission.
• •Consistency Across All Channels: Ensure the defined tone is applied uniformly across the website, any future social media, email marketing, product packaging, and customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

The brand aims to be perceived as a destination for confident, stylish women seeking quality, versatile fashion that celebrates their individuality.

Copy Examples

• •Headline: Lulu Dove: Own Your Style. Empower Your Every Day. Body: Discover fashion that’s more than just fabric. It’s a feeling. Crafted with care and designed for the bold, confident woman you are. Shine on. Call to Action: Explore the Collection
• •Headline: Elegance Redefined. Individuality Celebrated. Body: At Lulu Dove, we believe your wardrobe should be as unique as you are. Find timeless pieces and statement looks that effortlessly blend comfort, sophistication, and your personal flair. Call to Action: Find Your Signature Piece
• •Headline: Join the Lulu Dove Movement: Where Style Meets Confidence. Body: Become part of a community of trailblazers and trendsetters. Our fashion-forward designs are here to help you unleash the best version of yourself, every single day. Call to Action: Get Inspired
• •Headline: From Chic Essentials to Show-Stopping Statements. Body: Lulu Dove curates premium-quality apparel that fits seamlessly into your life. Feel beautiful, bold, and empowered, whatever the occasion. Call to Action: Shop New Arrivals
• •Headline: Crafted for You. Inspired by Global Trends. Designed for Your Life. Body: Experience the Lulu Dove difference: where versatile, fashion-forward pieces meet uncompromising quality, helping you elevate your style and celebrate who you are. Call to Action: Discover Your Look