Brand Tone

Aspirational & Comfort-Focused, Friendly & Approachable, Value-Oriented & Reassuring, Enthusiastic & Passionate, Informative & Helpful

Brand Values

• •Quality & Durability
• •Comfort
• •Affordability/Value for Money
• •Customer Satisfaction & Trust
• •Style & Customization
• •Convenience

Best Practices

• •Always Lead with Comfort and Quality
• •Maintain a Friendly and Approachable Voice
• •Emphasize Value, Not Just Price
• •Be Enthusiastic and Passionate about Sleep and Home
• •Ensure Clarity and Trustworthiness

Social Perception

Customer-Focused Perception, Limited Wider Public Perception, Target Audience Perception

Copy Examples

• •Headline (Website/Social Media): Stop Dreaming About the Perfect Sleep. Start Living It. Discover The Bed Craze difference – luxury beds, without the luxury price tag. ✨
• •Instagram Caption: Sundays are for snoozing in style! 😴 Our [Bed Name] collection combines cloud-like comfort with stunning design, making your bedroom the ultimate sanctuary. PS: Did we mention FREE UK delivery? 😉 #TheBedCraze #DreamBed #UKMade #BedroomGoals #SweetDreams
• •Facebook Ad Copy: Tired of beds that break the bank AND your back? At The Bed Craze, we were too! That’s why we build beautiful, durable beds right here in the UK, designed for your comfort and your budget. Explore our range and find your perfect match today! Learn more & get 20% off your first order: [Link]
• •Product Description Snippet: Indulge in the sleep you deserve with our Luxe Ottoman Bed Frame. Crafted with premium, hand-picked fabrics and a robust frame built to last, it’s more than just a bed – it’s an investment in your well-being. Plus, clever hidden storage means a clutter-free oasis. Sweet dreams are made of this (and a great bed!).
• •Email Subject Line: Your Dream Bedroom is Closer Than You Think (And More Affordable!) 😉