Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Inspirational, Modern and Trendy, Visually Driven

Brand Values

• •Creativity and Self-Expression
• •Quality and Curation
• •Joy and Inspiration
• •Customer Connection/Community
• •Accessibility

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (students, planner enthusiasts, creative individuals). Use language, emojis, and references that resonate with them. For Nupaper, this means a generally youthful, positive, and slightly informal tone.
• •Be Genuinely Enthusiastic: Let your passion for the products and creativity shine through. Use positive adjectives and express excitement authentically. If you love what you sell, it's easier to convey that in your copy.
• •Focus on Benefits and Inspiration, Not Just Features: Instead of just saying "This pen has a 0.5mm tip," say "Create beautifully fine lines and bring your detailed drawings to life with our 0.5mm precision pen!" Show how the product can enhance their creative process or daily life.
• •Maintain Visual and Verbal Consistency: Ensure your copy's tone aligns with your brand's visual identity (which, for Nupaper, is colorful, clean, and aesthetically pleasing). The words should feel like they belong with the images and videos you share.
• •Engage and Interact: Respond to comments and messages in the same brand voice. Ask questions in your copy to encourage interaction. This reinforces the friendly and community-oriented aspect of the brand.

Social Perception

Positive and Engaged, Go-To for Cute/Creative Stationery, Local Gem (for Araxá), Reliable Online Retailer

Copy Examples

• •✨ Get ready to swoon! ✨ Our NEW collection of [Product Type, e.g., pastel highlighters] has just landed, and it's everything your creative heart desires! Perfect for making your notes pop and your planner shine. Which color will you grab first? 😍 Tap to shop or visit us in Araxá! #Nupaper #CreativeStationery #NewCollection #StudygramLove #PapelariaFofa
• •Unlock Your Creativity! 🎨 From dreamy journals to the cutest pens, Nupaper has everything you need to make your ideas come to life. Explore our curated collection and add a splash of joy to your day! Shop Now & Get Inspired.
• •💖 Your Weekly Dose of Stationery Happiness from Nupaper! Hey [Customer Name]! Ready to brighten up your desk? We've got some amazing new arrivals and a special treat just for you this week. Let's make your study sessions more inspiring and your to-do lists more fun! ...
• •Planning my week like a boss! 🤩 Obsessed with how this [Planner Name] keeps me organized AND looks super cute. What are your go-to planning essentials? Let me know! 👇 #NupaperAraxá #PlannerAddict #StationeryHaul #GetOrganized #PapelariaCriativa
• •🌈 Treat Yourself! 🌈 For a limited time, get a FREE [Small Gift, e.g., sticker sheet] with every order over R$XX! Because a little extra creativity never hurt anyone. 😉 Shop your faves now at nupaper.com.br! #NupaperPromo #StationeryLove #GiftWithPurchase #CreativeLife