Brand Tone

Humorous & Witty, Casual & Conversational, Youthful & Trendy, Culturally Relevant (Indian Context), Expressive & Bold

Brand Values

• •Self-Expression: Providing a medium for individuals to showcase their personality, humor, and opinions.
• •Fun & Lightheartedness: Injecting humor and enjoyment into everyday fashion.
• •Relatability: Connecting with the audience through shared cultural understanding, trends, and everyday situations.
• •Originality & Creativity: Offering unique and eye-catching designs.
• •Accessibility: Positioning themselves as an approachable brand for everyday wear.

Best Practices

• •Understand Your Audience Deeply: Know their lingo, humor, pop culture references, and what resonates with them. For WaahTees, this includes a mix of English and Hinglish, and Indian cultural nuances.
• •Create a Tone of Voice Guide: Document the brand's personality traits (e.g., witty, cheeky, friendly, confident), preferred vocabulary (and words to avoid), and grammatical style (e.g., use of emojis, exclamation points).
• •Be Consistent Across All Channels: Whether it's a website product description, a social media post, an email newsletter, or customer service interaction, the tone should feel familiar and aligned with the WaahTees brand.
• •Inject Personality into Every Interaction: Even transactional messages can carry the brand's voice. Instead of a generic "Order Confirmed," try something like, "Woohoo! Your awesome WaahTees gear is confirmed and getting ready to party its way to you!"
• •Listen, Learn, and Adapt: Monitor social media comments, reviews, and customer feedback to see how the audience responds to the tone. Be prepared to subtly adjust if needed, while staying true to core brand values. For example, if a particular type of humor isn't landing well, evolve.

Social Perception

Positive: Customers likely appreciate the unique, humorous, and trendy designs that allow for self-expression. The use of regional language and cultural references fosters a strong connection with the target audience.

Copy Examples

• •Product Ad (Facebook/Instagram): Warning: Wearing this tee may cause spontaneous laughter and an uncontrollable urge to be awesome. 😉 Shop our latest 'Viral Vibe' collection now! Link in bio. #WaahTees #FunnyTees #StatementMaker #IndianFashion
• •Promotional Post: Your wardrobe called, it's begging for a WaahTees upgrade. Good news: Get 20% OFF on all hoodies this week! Don't leave your closet hanging. 😉 #WaahTeesSale #HoodieSeason #FreshFashion
• •Engagement Post (Instagram Story Poll): Weekend mood: A) Binge-watching with chai ☕ B) Adventure time! ⛰️ Whatever it is, we've got a tee for that! What's your pick? #WaahTeesWeekend #PollTime #ExpressYourself
• •Website Banner Copy: Wear Your Vibe. Hilarious. Original. Unapologetically You. Explore WaahTees.
• •New Arrival Announcement: Fresh out of the oven! 🔥 Our new 'Desi Swag' collection just dropped, and it's already turning heads. Grab yours before your neighbor does! #WaahTees #NewArrival #DesiCool #GraphicTeesIndia