Brand Tone

Trendy and Youthful, Approachable and Friendly, Aspirational yet Accessible, Dynamic and Fresh

Brand Values

• •Fashion-Forwardness
• •Affordability/Value
• •Style Inspiration
• •Customer Engagement
• •Femininity

Best Practices

• •Know Your Audience: Understand their language, their aspirations, what excites them, and the platforms they use. Tailor the informality and cultural references accordingly.
• •Use Engaging & Positive Language: Incorporate enthusiastic and friendly words. Use emojis appropriately for the platform to add personality. Focus on the benefits and feelings the clothes evoke (e.g., confidence, style, joy).
• •Stay Current with Trends (in Language & Fashion): Reflect the brand's fashion-forward nature in the copy. Use current slang or phrases if appropriate for the target demographic and platform, but avoid anything that will quickly sound dated.
• •Be Visually Descriptive (but concise): Highlight key features or styles in a way that’s appealing and easy to grasp, especially for social media where attention spans are short. Let the visuals do heavy lifting but complement them with evocative words.
• •Maintain a Consistent Voice Across Platforms: While the style might vary slightly (e.g., more playful on TikTok, slightly more polished on the website), the core brand personality—trendy, friendly, accessible—should remain consistent. Ensure calls to action are clear and enthusiastic.

Social Perception

Go-to online shop for trendy, affordable women's fashion for a French-speaking audience; Positive comments; Service-Oriented; Emerging community feel.

Copy Examples

• •Hello, sunshine! ☀️ Spin into the new season with our dreamy 'Amélie' floral dress. Perfect for picnics, parties, or just because you deserve it! 😉 Tap to shop your new favorite look! #NewCollection #FloralDress #OOTD #LeDressingDeRomane #ParisianChicVibes
• •Can't decide what to wear? 🤯 We've got you covered! 😉 New arrivals just dropped – from cozy knits to statement pieces. Which look is your fave? 👇 Shop them all before they're gone! Link in bio! #FashionHaul #NewIn #StyleInspo #GetReadyWithMe #LeDressingDeRomaneAndKo
• •TREND ALERT! 🔥 Your wardrobe called, it wants an upgrade! 😉 Snag the hottest styles of the season with up to 30% OFF. Don't walk, RUN! Limited time only. ✨ #Sale #FashionDeals #MustHaves #StyleSteals
• •✨ Psst... Your Next Favorite Outfit is Here! ✨ Hey fashionista! Get ready to turn heads with the latest drops at Le Dressing de Romane & Ko. We're talking chic, effortless, and oh-so-you. Discover the pieces everyone's talking about and give your style a little *je ne sais quoi*. Click here to explore new arrivals! 👇
• •(Image 1: Model wearing a casual chic outfit. Image 2: Model wearing a more dressed-up evening outfit.) Weekend Mood: Casual Cool 😎 or Evening Glam ✨? Vote for your vibe & shop the look! #WeekendStyle #FashionPoll #DressUp #LeDressingStyle