Brand Tone

Empathetic, Reassuring, Modern, Empowering, Clear & Direct

Brand Values

• •Well-being
• •Natural Solutions
• •Innovation & Technology
• •Convenience & Discretion
• •Effectiveness
• •User Satisfaction

Best Practices

• •Focus on "You" and Your Needs: Address the customer directly, acknowledging their pain points and aspirations for relief and normalcy.
• •Use Empathetic Language: Words like "understand," "support," "gentle," "comfort," and "reclaim" can resonate with the target audience.
• •Highlight Benefits, Not Just Features: Instead of just saying "15 intensity levels," explain how this "allows you to customize the treatment for minor to major pain levels."
• •Maintain a Positive and Hopeful Outlook: While acknowledging the discomfort of period pain, focus on the solution and the empowerment it brings.
• •Ensure Clarity and Simplicity: Avoid overly technical jargon. Explain how TENS technology works in an accessible way, emphasizing its safety and drug-free nature.

Social Perception

Increasingly positive perception of TENS units for period pain as an effective, drug-free method to manage menstrual discomfort. Success depends on differentiation and building trust.

Copy Examples

• •Headline: Period pain holding you back? Reclaim your day with MyBeatBuddy – discreet, drug-free relief that moves with you.
• •Social Media Post: Don't let cramps dictate your schedule. MyBeatBuddy offers a gentle, effective way to soothe period discomfort so you can live your life, uninterrupted. Discover the relief you deserve. #MyBeatBuddy #PeriodPainRelief #SelfCare
• •Product Description Snippet: Designed with your comfort in mind, MyBeatBuddy uses safe TENS technology to ease menstrual pain without medication. It’s small enough to wear under your clothes, powerful enough to make a difference.
• •Email Subject Line: Finally, Period Comfort That Understands You.
• •Call to Action: Experience the difference. Try MyBeatBuddy risk-free and say goodbye to period pain compromise.