Brand Tone

Promotional, Problem/Solution-Oriented, Aspiring to be Engaging

Brand Values

• •Variety/Versatility
• •Affordability/Accessibility
• •Practicality/Convenience
• •Modernity/Innovation

Best Practices

• •Incorporate Trust-Building Elements Consistently: Always mention offers like "Frete Grátis" (Free Shipping) or "Parcele em até 12x" (Pay in up to 12 installments) where applicable.
• •Highlight product benefits, focusing on how they solve specific needs or offer convenience.
• •Maintain a promotional tone by emphasizing discounts, special offers, and new arrivals.
• •When creating content for TikTok, research and utilize trending sounds and formats to increase engagement.
• •Visually showcase the variety of products offered to reinforce the brand's versatility.

Social Perception

A versatile brand offering affordable and practical solutions for everyday life, aspiring to be modern and engaging.

Copy Examples

• •FRETE GRÁTIS - ATÉ 12X SEM JUROS!!! (Free Shipping - Up to 12 Installments with No Interest!!!)
• •Massageador anti-celulites: Diga adeus à celulite! (Anti-cellulite massager: Say goodbye to cellulite!)
• •Luminária LED Solar com Controle Remoto: Iluminação inteligente para o seu jardim. (Solar LED Lamp with Remote Control: Smart lighting for your garden.)
• •Carregador de Carro Sem Fio com Transmissor Bluetooth FM: Carregue seu celular e ouça suas músicas favoritas ao mesmo tempo! (Wireless Car Charger with FM Bluetooth Transmitter: Charge your phone and listen to your favorite music at the same time!)
• •Smart Air Purifier: Ar puro e fresco em sua casa, sem esforço. (Smart Air Purifier: Clean, fresh air in your home, effortlessly.)