Brand Tone

Motivational & Encouraging, Supportive & Empathetic, Professional & Knowledgeable, Results-Oriented, Approachable

Brand Values

• •Holistic Well-being: Emphasis on both physical and mental health, not just aesthetics.
• •Personalization: Tailoring programs to individual needs and goals is a core offering.
• •Empowerment: Helping clients build self-confidence and take control of their health.
• •Dedication & Perseverance: Encouraging commitment to achieve lasting results ('dépassement de soi').
• •Support & Guidance: Being a partner in the client's transformation journey.
• •Health over Quick Fixes: Promoting sustainable lifestyle changes rather than temporary solutions.

Best Practices

• •Create a Brand Voice Guide: Document key elements of your tone (e.g., words to use/avoid, level of formality, emotional intent). Share this with anyone creating content. For M-Fit Coaching, this would include motivational keywords, empathetic phrasing, and clear, expert language.
• •Always Prioritize 'You' over 'We': Focus the copy on the client's needs, aspirations, and benefits they will receive. Frame statements from their perspective (e.g., 'You'll discover strength you never knew you had' instead of 'We will make you stronger').
• •Embody the Values in Every Message: Ensure your copy consistently reflects the core values of holistic well-being, personalization, empowerment, dedication, and support. If a piece of copy doesn't align, revise it.
• •Maintain Consistency Across All Platforms: While the style might adapt slightly for different platforms (e.g., TikTok vs. website), the core tone and message should remain consistent. A user engaging with M-Fit Coaching on Instagram should feel the same supportive and motivational energy as on the website.
• •Read Aloud and Review: Before publishing, read your copy aloud. Does it sound like M-Fit Coaching? Does it carry the intended motivational, supportive, and professional tone? Get a second opinion if possible to ensure it resonates correctly.

Social Perception

M-Fit Coaching (and Mathieu) is a dedicated, knowledgeable, and supportive coach who provides personalized plans that yield results. Clients seem to appreciate the comprehensive approach that includes both fitness and nutrition, as well as the motivational aspect. The brand is perceived as being focused on genuine transformation and well-being. As a newer brand, broader public perception is still forming, but the foundational messaging is strong and positive.

Copy Examples

• •Headline for a Social Media Ad: 'Ready to unlock your potential? 🔥 At M-Fit Coaching, we don't just transform bodies, we build unstoppable confidence. Your personalized journey to a stronger, healthier you starts now. DM us 'GO' for a free consultation!'
• •Instagram Post Caption (with a client transformation photo): 'It's more than just a physical change; it's a mindset revolution! 💪🧠 [Client Name] decided to invest in themselves, and the results speak volumes. Personalized coaching means a plan that truly fits YOU. Curious about your own transformation? Visit mfit-coaching.fr to learn more!'
• •Website Welcome Text Snippet: 'Welcome to M-Fit Coaching, where your well-being is our priority. We believe in empowering you with the right tools and unwavering support to not only achieve your fitness goals but to cultivate a healthier, more confident lifestyle. Let's build your best self, together.'
• •Email Subject Line for a Newsletter: 'Stop Wishing, Start Doing: Your Path to a Healthier You with M-Fit Coaching!'
• •TikTok Video Script Idea (Coach speaking): 'Feeling stuck in your fitness routine? 🤯 It's not about extreme diets or endless workouts. It's about smart, personalized strategies that fit YOUR life. I'm Mathieu from M-Fit Coaching, and I'm here to guide you every step of the way. Let's chat about your goals! #MfitCoaching #PersonalizedFitness #MentalWellness'