Brand Tone

Family-Oriented, Quality-Conscious, Helpful, Inspiring, Straightforward

Brand Values

• •Quality & Durability
• •Family & Togetherness
• •Customer Support & Satisfaction
• •Innovation
• •Outdoor Living & Enjoyment
• •Safety

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "Family-Focused," "Reliable," "Inspiring"), provide "do's and don'ts" for language, and list characteristic words/phrases.
• •Highlight warranties and the "strength is style" philosophy.
• •Emphasize the creation of family memories and outdoor experiences in all communications.
• •Use straightforward language, but maintain an inspiring and aspirational tone when describing product benefits.
• •Showcase customer service responsiveness and helpfulness through testimonials and examples.

Social Perception

Trusted for outdoor family products, seen as an investment, generally positive, good customer service reputation

Copy Examples

• •Create wonderful moments and memories outdoors with our durable and beautifully designed playsets, built for families.
• •Strength is style: Our products combine solid engineering with premium materials, ensuring lasting quality and aesthetic appeal.
• •Elevate your outdoor living with our pergolas and gazebos, designed to inspire adventure and enhance your backyard space.
• •Backed by an industry-leading warranty, our products are built to withstand the elements and provide years of enjoyment.
• •Our Knowledge Hub is here to support you in your research, ensuring you make the best choice for your family's outdoor needs.