Brand Tone

Promotional, value-driven, trustworthy, and customer-focused.

Brand Values

• •Practicality/Convenience
• •Value for Money
• •Customer Satisfaction

Best Practices

• •Highlight Value Consistently: Whether it's price, free shipping, or product quality, ensure the value proposition is clear in all communications.
• •Maintain Brand Voice Consistency: On social media, don't be afraid to be slightly more informal and engaging (like the TikTok approach), while maintaining professionalism.
• •Showcase Trustworthiness: Continue to leverage positive customer reviews and ratings like the "RA 1000" seal in marketing materials where appropriate.
• •Incorporate Customer Language: Use language and expressions that resonate with the Brazilian audience.
• •Use visuals: Use visual elements that create a sense of trust.

Social Perception

Positive, reliable, and engaging.

Copy Examples

• •Get yours today and enjoy free shipping!
• •Quality you can trust, at prices you'll love.
• •Experience worry-free shopping for everything you need for your home.
• •Fast delivery and rave reviews!
• •Shop smart, live better!