Brand Tone

Artisanal, Passionate, Ethical, Conscious, Storytelling, Heritage-Rich

Brand Values

• •Craftsmanship & Quality
• •Heritage Preservation
• •Sustainability & Ethical Practices
• •Artisan Empowerment
• •Timelessness & Heirloom Quality
• •Authenticity & Uniqueness

Best Practices

• •Highlight the human element in your storytelling to connect with customers on a personal level.
• •Be specific about your sustainable practices and the materials you use to build trust with conscious consumers.
• •Emphasize the unique qualities of handcrafted items and the stories behind each piece.
• •Focus on the brand's commitment to preserving Indian artistic legacy and empowering artisans.
• •Showcase the timeless design and heirloom quality of your products to highlight their value and longevity.

Social Perception

A brand that is perceived as preserving traditional Indian crafts, empowering artisans, and creating sustainable, high-quality products with a focus on heritage and ethical practices.

Copy Examples

• •Each stitch, each bead, is a testament to their enduring craft and our shared commitment to preserving India's rich artistic legacy.
• •Pusaaka, meaning 'heirloom,' is born from a reverence for India's ancestral crafts.
• •Each piece is a promise of sustainable luxury and timeless design.
• •Pusaaka brings you exquisitely handcrafted bags and accessories, ethically made by Indian artisans using sustainable materials.
• •Discover the beauty of handcrafted luxury and the stories behind our creations, emphasizing our commitment to Indian artisanship and timeless elegance.