Brand Tone

Adventurous and Exciting, Playful and Fun, Trendy and In-the-Know, Appreciative and Customer-Focused

Brand Values

• •Discovery and Exploration
• •Novelty and Uniqueness
• •Quality and Variety
• •Customer Satisfaction
• •Fun and Indulgence

Best Practices

• •Embrace Emojis and Slang (Appropriately): Use language that resonates with a younger, social-media-savvy audience, but avoid overdoing it to maintain clarity.
• •Focus on the Experience: Highlight the adventure, discovery, and fun of trying new things, not just the product itself. Words like 'discover,' 'explore,' 'unlock,' 'adventure,' and 'journey' are good choices.
• •Use Vivid and Sensory Language: Describe the tastes, textures, and even the origin stories of the snacks to make them more enticing.
• •Incorporate User-Generated Content Language: Reflect how real customers talk about the products – their excitement, their surprise, their favorites. Leverage phrases like 'TikTok made me buy it' or 'You've GOT to try this!'
• •Maintain Enthusiasm and Positivity: The copy should always feel upbeat, exciting, and inviting, reflecting the joy of snacking.

Social Perception

A Source of Excitement and Novelty, Adventurous, Trendy, A Fun Indulgence, Community Connection (in some local instances)

Copy Examples

• •Tired of the same old snacks? 🌍 Unlock a world of flavor with Exotic Snaxx! Your taste buds will thank you.
• •Warning: May cause extreme happiness and a sudden urge to try everything! 😉 Explore our latest shipment of rare global treats.
• •Spotted on TikTok, now in your snack drawer! 🔥 Get your hands on the viral international snacks everyone's talking about.
• •Level up your snack game! From Japanese KitKats to spicy Thai Lays, we've got the crunch you're craving.
• •Mystery Box Mayhem! 🎁 Dare to discover? Our curated boxes are packed with surprise international goodies. What will you get?