Brand Tone

Friendly and Approachable, Practical and Benefit-Oriented, Value-Driven, Enthusiastic and Trendy

Brand Values

• •Customer Convenience
• •Innovation and Modernity
• •Reliability and Trust
• •Agility

Best Practices

• •Use emojis sparingly to maintain a friendly tone without appearing unprofessional.
• •Highlight the benefits of products, focusing on how they solve customer problems or make life easier.
• •Incorporate value-driven language, emphasizing deals, discounts, and free shipping options.
• •Maintain an enthusiastic tone by showcasing trendy items and using current online trends.
• •Ensure all copy reflects reliability by emphasizing secure payment, order tracking, and providing clear contact information.

Social Perception

Positive to Neutral, Trendy and Modern

Copy Examples

• •Limpeza potente onde e quando você precisar – sem fio, sem bagunça, sem esforço (Powerful cleaning where and when you need it – wireless, no mess, no effort)
• •Comente EU QUERO para receber o link! (Comment I WANT IT to receive the link!)
• •Aspirador Portátil Sem Fio: Testei suga super bem, ótimo para o dia a dia (Wireless Portable Vacuum: Tested it sucks super well, great for everyday use)
• •Frete Grátis para todo o Brasil (Free shipping to all Brazil)
• •Prime Storme | Velocidade, inovação e aquele clique certeiro (Prime Storme | Speed, innovation, and that sure click)