Brand Tone

Caring, Professional, Personalized, Empowering, Welcoming

Brand Values

• •Holistic Hair Health
• •Personalization
• •Education
• •Client Sanctuary & Self-Care
• •Community and Empowerment
• •Expertise and Quality Service
• •Inclusivity
• •Support for Female Entrepreneurship

Best Practices

• •Use inclusive language to welcome a diverse clientele.
• •Emphasize the health and well-being aspects of hair care.
• •Highlight Valentine's expertise and skills in personalized services.
• •Create a sense of community and empowerment in your messaging.
• •Showcase client transformations and positive experiences through testimonials.

Social Perception

Swiss Hair Design is perceived as a trustworthy salon run by a talented, professional, and caring stylist (Valentine). Clients view it as a welcoming, uplifting environment that promotes hair health, especially for curly and natural hair. It is seen as a business worthy of support, particularly as a female, Black-owned enterprise.

Copy Examples

• •"Step into our sanctuary for stress-free tresses, where personalized care meets healthy maintenance."
• •"Valentine, our curly hair guru, provides phenomenal work and creates an uplifting atmosphere for all."
• •"Embrace your natural beauty with our personalized braiding services, a luxurious and artistic offering tailored just for you."
• •"Join our empowering community and discover a space where you can be vulnerable, relax, and celebrate your unique style."
• •"Experience holistic hair care that prioritizes the overall health and well-being of your hair, leaving you feeling comfortable and confident."