Brand Tone

warm, inviting, friendly, and descriptive

Brand Values

• •Quality & Craftsmanship
• •Customer Experience & Satisfaction
• •Creating Atmosphere & Comfort
• •Relatability & Authenticity (as a small business)
• •Safety & Education

Best Practices

• •Use Sensory Language: Consistently incorporate descriptive words that appeal to smell, emotion, and the creation of atmosphere (e.g., "inviting," "soothing," "rich," "uplifting," "cosy," "luxurious calm").
• •Maintain a Warm and Friendly Voice: Address customers in a welcoming and approachable manner. Use contractions where appropriate for a more conversational feel, especially on social media.
• •Highlight Craftsmanship and Origin: Regularly remind customers that products are "Handmade in the UK," "hand-poured," and made in "small batches" to reinforce quality and the personal touch.
• •Tell Stories (Even Small Ones): Whether it's the inspiration behind a scent or a peek into the making process, storytelling can make the brand more relatable and memorable, aligning with their authentic small business image.
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., more casual on TikTok), the core brand voice – warm, descriptive, quality-focused, and friendly – should be recognizable whether a customer is on the website, Instagram, or reading an email.

Social Perception

positive perception among its direct customer base. They are seen as a provider of high-quality, handcrafted home fragrance products that deliver pleasant sensory experiences. The small business aspect shared on TikTok can foster a sense of connection and support from customers who appreciate authenticity.

Copy Examples

• •Transform your home into a sanctuary of scent. Belle Melts offers handcrafted wax melts, lovingly poured in the UK, to bring warmth, comfort, and a touch of everyday luxury to your space. Discover your perfect aroma.
• •Unwind and let the day melt away. Introducing our new 'Serene Spa' wax melt – a tranquil blend of lavender and chamomile designed to soothe your senses and create your personal oasis of calm. Hand-poured for a perfect, peaceful ambiance.
• •Cosy evenings are calling! Embrace the autumn chill with Belle Melts. Our rich, warm scents like 'Spiced Pumpkin Latte' and 'Caramelised Pecans' are perfect for creating an inviting haven. Handmade happiness, one melt at a time.
• •From our hands to your home! ✨ Each Belle Melt is poured with passion right here in the UK. Choosing us means supporting a small business dream and filling your space with truly special, handcrafted fragrance. What scent are you melting today?
• •More than just a fragrance, it's a feeling. Belle Melts are designed to uplift your mood, evoke cherished memories, and make your house feel more like home. Experience the art of artisan scent.