Brand Tone

Affirming, empowering, uplifting, authentic

Brand Values

• •Inner beauty
• •Self-love
• •Empowerment
• •Authenticity
• •Well-being

Best Practices

• •Develop a Core Messaging Guide outlining key brand phrases and value propositions.
• •Ensure all copy speaks with a consistent, empowering voice.
• •Reinforce the idea that outer care supports inner well-being in your messaging.
• •Embrace authenticity in your brand's identity and communication.
• •Maintain an uplifting brand voice that encourages embracing inner beauty.

Social Perception

Positive and affirming, focusing on inner beauty and self-love.

Copy Examples

• •Love the journey to your most radiant self.
• •Celebrating the beauty that radiates from within.
• •Outer care that supports your inner well-being.
• •Embrace your inner beauty.
• •Discover your most radiant self.