Brand Tone

friendly, approachable, personal, and appreciative

Brand Values

• •Hand craftsmanship & Quality
• •Personalization & Uniqueness
• •Customer Joy & Satisfaction
• •Family & Community
• •Creativity & Artistry

Best Practices

• •Always Use a Warm and Friendly Opening & Closing
• •Emphasize "Handmade" and "Personalized"
• •Tell the Story Behind the Products (and the Brand)
• •Engage with an Appreciative Voice
• •Show, Don't Just Tell, the Care and Detail

Social Perception

generally perceived positively by its customers

Copy Examples

• •✨ Just for you! ✨ We've been pouring our hearts into creating these new personalized slate coasters, and we're so excited to finally share them! Each one is handcrafted with love, right here in our Kentucky workshop, ready to add that special touch to your home or make the perfect thoughtful gift. What will yours say? Let's create something beautiful together! #HandmadeWithLove #PersonalizedGifts #ShellDesignBoutique #KentuckyProud #NewProduct
• •Whip up memories in the kitchen with a cutting board that’s uniquely yours! Our beautiful, handcrafted cutting boards are more than just a kitchen essential; they're a canvas for your special moments. Engraved with your family name, a cherished recipe, or a heartfelt message, each board is made with meticulous care and attention to detail. A gift that’s both practical and personal, designed to be treasured for years to come. We love making these for you!
• •Another special order heading out the door! 💌 Seeing your unique personalization requests truly makes our day. We put so much love into every piece – from designing to engraving to carefully packing it up just for you. Thank you for letting us be a part of your gifting moments! Who’s next?! 😉 #SmallBusiness #HandmadeGifts #Personalized #PackingOrders #Crafty #GiftIdeas #MadeInKY
• •Make Their Holidays Sparkle ✨ Personal, Handmade Gifts from Shell Design Boutique! (Email Body Snippet): Hello [Customer Name], The most wonderful time of the year is just around the corner! At Shell Design Boutique, we believe the best gifts come from the heart and are made by hand. Discover our latest collection of personalized treasures, lovingly crafted to bring joy to your loved ones. From custom ornaments to engraved keepsakes, let us help you create unforgettable memories this season. Thank you for supporting our family business!
• •Thank you so much for your order from Shell Design Boutique! We’re a small family business, and every single purchase means the world to us. We loved crafting this [Product Name] especially for you and hope it brings a little extra joy to your day. We’d be thrilled to see how you’re enjoying it – feel free to tag us @shelldesign_boutique! With heartfelt thanks, Michele & the Shell Design Boutique Team.