Brand Tone

Humorous, Playful, Creative & Inspiring

Brand Values

• •Creativity
• •Humor & Joy
• •Inspiration
• •German Focus

Best Practices

• •Embrace Humor (Wisely): Since humor is a core element, continue to use witty phrases and lighthearted language in product descriptions and marketing materials.
• •Maintain German Focus: Given the brand's clear orientation towards the German-speaking market, continue to use German as the primary language for product descriptions and communications.
• •Balance Humor with Inspiration: While humor is important, ensure that the creative and inspirational aspects of the designs are also highlighted.
• •Showcase Originality: Emphasize the unique and original nature of the designs to appeal to customers seeking something different.
• •Encourage Self-Expression: Use calls to self-expression, highlighting the originality of designs, or using uplifting language where appropriate.

Social Perception

The brand is perceived as creative, humorous, and inspirational, with a strong focus on the German-speaking market. It aims to bring laughter and lightheartedness to customers through unique and original designs.

Copy Examples

• •Kreative, humorvolle & inspirierende Designs
• •Das Design zeigt eine grüne Schildkröte...
• •Schlank würde ich dich nur unnötig geil machen
• •Kreativer Kopf @ Bright Lights Arts Humorvolle & inspirierende Designs
• •Entdecke neue Motive und Projekte. Folge uns für kreative Updates.