Brand Tone

Aspirational & Sophisticated, Value-Conscious, Community-Oriented (Attempted)

Brand Values

• •Style & Aesthetics
• •Accessibility (Price-Point)
• •Quality (Claimed)
• •Customer Satisfaction (Stated Aspiration)

Best Practices

• •Develop a Comprehensive Brand Voice Guide
• •Focus on Aspirational Language and Imagery
• •Emphasize Craftsmanship and Style (Even with Price Considerations)
• •Maintain Consistency Across All Platforms
• •Address Customer Feedback (Carefully and Internally First)

Social Perception

Divided: Some consumers are attracted to the brand's aesthetic and perceived value. A significant portion highlight issues with the business model, product quality and poor customer service, leading to accusations of being misleading.

Copy Examples

• •Instagram Post Caption (Showcasing new trousers): Step into timeless sophistication. Our new Monza Gurkha Trousers offer an impeccable European cut, bringing a touch of 'Dolce Stil Novo' to your wardrobe. Exceptional style, attainable quality. Discover the collection – link in bio. #PortoRichezze #EuropeanStyle #MensFashion #GurkhaTrousers #TimelessElegance
• •Website Banner Text: Porto Richezze: Inspired by Saville Row, Crafted for the Modern Gentleman. Experience the pinnacle of European tailoring at a remarkable value. Shop Now.
• •Email Subject Line for a Promotion: An Exclusive Offer: Embrace Italian-Inspired Elegance with Porto Richezze.
• •Product Description Snippet (for a knit polo): Elevate your smart-casual ensemble with our Merino Wool Knit Polo. Drawing from classic Italian resort wear, this piece promises refined comfort and a distinguished silhouette. Quality craftsmanship meets accessible luxury.
• •TikTok Video Concept/Overlay Text: (Video: Stylish individual confidently walking through a European-esque city street, wearing Porto Richezze clothing) Overlay Text: Own Your Elegance. Porto Richezze. #OldMoneyAesthetic #ItalianStyle #Menswear #PortoRichezze