Brand Tone

Accessible, promising, solution-oriented, customer-centric, enthusiastic (especially on TikTok), and direct.

Brand Values

• •Efficacy and Results
• •Customer Satisfaction
• •Authenticity
• •Dedication and Perseverance
• •Innovation
• •Ethical Considerations (Vegan & Cruelty-Free)

Best Practices

• •Maintain a consistent tone across all platforms, adapting the enthusiasm and directness of TikTok to other channels where appropriate.
• •Prioritize clear and concise messaging, focusing on the benefits and solutions offered by Oh My Face products.
• •Incorporate customer testimonials and social proof to build trust and credibility.
• •Emphasize the brand's commitment to authenticity, efficacy, and customer satisfaction in all communications.
• •Highlight ethical considerations, such as vegan and cruelty-free options, to appeal to environmentally conscious consumers.

Social Perception

Oh My Face aims to be perceived as a trustworthy and effective beauty brand that genuinely cares about its customers' skin concerns and overall satisfaction. The brand seeks to foster a sense of community and engagement through its online presence, particularly on TikTok, while maintaining a reputation for providing authentic and innovative solutions.

Copy Examples

• •"Votre destination beauté pour une peau éclatante et un teint resplendissant."
• •"Solutions authentiques et efficaces pour leurs problèmes de peau."
• •"Satisfait ou remboursé."
• •"Découvrez notre Gloss Matt sans transfert! Lien dans ma bio."
• •"+1.358 clients satisfaits"