Brand Tone

Empathetic & Supportive, Educational & Informative, Positive & Uplifting, Approachable & Modern, Daring & Taboo-Breaking

Brand Values

• •Natural Well-being
• •Democratization & Accessibility
• •Made in France & Local Production
• •Eco-consciousness & Quality Materials
• •Breaking Taboos & Inclusivity
• •Transmission & Community
• •Transparency

Best Practices

• •Speak Directly to Her Experience: Use "you" and "your" to create a personal connection. Acknowledge common feminine health concerns with empathy and understanding, avoiding overly clinical or dismissive language.
• •Educate with Clarity and Simplicity: Explain the concept of perineal cryotherapy and its benefits in a way that is easy to grasp, without jargon. Highlight the natural and gentle aspects of the solution.
• •Maintain an Uplifting and Positive Outlook: Focus on the solutions, relief, and improved well-being Maholi offers. Frame the conversation around empowerment and self-care.
• •Be Bold but Approachable when Breaking Taboos: Address sensitive topics with confidence and normalcy, encouraging open dialogue. Avoid shaming or euphemistic language, but maintain a respectful and gentle tone.
• •Consistently Weave in Brand Values: Regularly mention "Made in France," natural materials (Oeko-Tex), eco-conscious efforts, and the brand's mission to democratize this wellness practice. This reinforces brand identity and trust.

Social Perception

Innovative & Helpful, Trustworthy & High Quality, Empowering & Taboo-Breaking, Effective, Supportive

Copy Examples

• •Headline: Rediscover Comfort, Naturally. Your Perineum Deserves Gentleness. Body: Tired of monthly discomforts or daily aches holding you back? Maholi’s “Holi” cold pack offers a simple, natural way to soothe pain, reduce inflammation, and reconnect with your body’s wisdom. Made with love in France, for your well-being.
• •Social Media Post: Let's talk about it! 💬 Perineal well-being isn't a whisper, it's a conversation. Maholi is here to break the silence and offer real, gentle solutions for everything from period pain to postpartum recovery. What's your natural wellness go-to? #MaholiWellness #SelfCare #TabooFree
• •Product Description Snippet: Experience the gentle power of cold. Our Oeko-Tex certified “Holi” pack, designed for your comfort, brings an ancestral practice into your modern life. Ease discomfort, enhance relaxation, and embrace a more serene you.
• •Email Subject Line: Feeling good, naturally, is possible. Discover Maholi. Body Snippet: At Maholi, we believe in the body's incredible ability to find balance. Our “Holi” perineal cold pack is more than just a product; it's an invitation to listen to your body and offer it the natural care it craves. Learn how a little coolness can make a big difference to your day.
• •Ad Copy: Say goodbye to "just dealing with it." Maholi offers a refreshing, natural approach to feminine wellness. Our French-made perineal cold packs are designed to bring you soothing relief and daily comfort. Dare to feel better.