Brand Tone

Aspirational & Trendy, Exclusive & In-the-Know, Youthful & Urban, Direct & Sales-Oriented (on website), Informal & Engaging (on Instagram)

Brand Values

• •Exclusivity: Providing access to limited or sought-after sneakers and apparel. This is explicitly stated on `northsupply.com.ar`.
• •Authenticity: Offering genuine products from popular brands. Also stated on `northsupply.com.ar`.
• •Style & Trend-Consciousness: Keeping up with and providing the latest in streetwear fashion.
• •Customer Connection (implied through Instagram): Engaging with followers and creating a community around shared fashion interests.
• •Accessibility (to Argentinian market): Focusing on shipping within Argentina ("Envíos a todo el país").

Best Practices

• •Know Your Audience Deeply: Understand their slang, aspirations, what excites them (e.g., sneaker culture, streetwear trends in Argentina), and mirror that language authentically.
• •Emphasize Scarcity and Exclusivity: Use terms like "limited edition," "exclusive drop," "rare find," "only at North" to reinforce the brand's core value proposition.
• •Stay Visually and Verbally Cohesive: Ensure the language used in captions, product descriptions, and ads matches the urban, trendy, and aspirational aesthetic of the Instagram feed and product imagery.
• •Be Authentic and Relatable on Social Media: Engage with comments in a genuine way. Use a conversational tone that resonates with a younger, style-savvy audience. Avoid overly corporate or stiff language.
• •Develop a "Brand Voice" Guide: Even if informal, outline key phrases, common slang (if appropriate and authentic), and the overall vibe the copy should convey (e.g., cool, confident, in-the-know) to ensure consistency across all communications. This includes how to describe products, announce new arrivals, and interact with customers.

Social Perception

Based on the Instagram presence (@north.exclusive), the brand appears to be perceived as a source for desirable and exclusive sneakers and streetwear in Argentina. The use of "NORTH🇺🇸" in the Instagram name, juxtaposed with its Argentinian focus, might aim to associate the brand with international (specifically US) streetwear credibility. Engagement on Instagram posts (likes, comments) suggests an active follower base interested in their product offerings. The lack of widespread, easily searchable independent reviews or extensive media mentions makes a broader social perception analysis challenging. Perception is likely shaped primarily through their Instagram presence and word-of-mouth within their target audience. The term "exclusive" is a core part of their identity, seen in the Instagram handle and website claims.

Copy Examples

• •Instagram Post (New Sneaker Drop): 🔥 LAUNCH ALERT 🔥 The ones you’ve been waiting for. Cop the [Sneaker Name] exclusively at North. Limited stock – don’t sleep on this. Link in bio. #NorthExclusive #SneakerDrop #StreetwearArgentina
• •Website Banner (Homepage): NORTH SUPPLY: Your Source for Exclusive Kicks & Apparel. Authentic. Curated. Delivered to Your Door in Argentina.
• •Instagram Story (Interactive Poll): Next drop: 🔥 or ❄️? You decide what heat we bring next. Vote now! #NorthExclusive #StreetStyleAR
• •Product Description (Website): Elevate your rotation with the [Product Name]. Pure fire, straight from the most hyped collections. Authenticity guaranteed. Limited pairs available – secure yours and own the streets. #BeExclusive
• •Promotional Email Subject Line: 🤫 NORTH Exclusive: Early Access Just For You...