Brand Tone

Aspirational & Chic, Trend-Focused, Accessible Luxury, Direct & Sales-Oriented, Helpful & Service-Oriented

Brand Values

• •Style & Fashion Leadership
• •Value & Accessibility
• •Curation
• •Customer Service
• •Opportunity/Empowerment (for affiliates)

Best Practices

• •Develop a "Voice & Tone" Guide: Create a simple internal document outlining key brand voice characteristics (e.g., "Chic but Accessible," "Confident," "Slightly Playful but Professional") with do's and don'ts. This helps all content creators stay aligned.
• •Focus on "Aspirational yet Attainable": Always balance the luxury appeal with the value proposition. Use evocative language that speaks to desire and style, but ensure calls to action and pricing information are clear and emphasize the "deal" aspect.
• •Prioritize Visual-Driven Copy: Since fashion is highly visual, ensure copy complements the imagery. Keep text concise, impactful, and let the product visuals do much of the talking, especially on platforms like Instagram. Captions should enhance, not just describe.
• •Maintain a Consistent Lexicon: Use a set of preferred terms associated with luxury, style, and value (e.g., "curated," "designer," "luxe," "exclusive," "discover," "elevate," "deal," "save"). Avoid overly casual slang unless it's a very specific, targeted campaign on a platform like TikTok where the personal brand of an affiliate might allow for it.
• •Be Direct and Action-Oriented in Sales Channels: While the overall tone is chic, when it comes to product descriptions, social media shopping links, and calls to action, be clear, direct, and make it easy for the customer to purchase (e.g., "Shop Now," "Add to Cart," "DM to Purchase," "Limited Stock"). Ensure any promotional language is enticing but straightforward.

Social Perception

Emerging Brand, Dropshipping/Curated Platform, Focus on Deals, Mixed Online Footprint, Perceived as a Source for Luxury Goods

Copy Examples

• •Headline: Discover Your Luxe. Unbelievable Prices. Body: Elevate your style with curated designer fashion. VazLuxe brings you the most coveted pieces from over 500 brands, all at prices that let you indulge. New arrivals weekly – don't miss out on your next obsession.
• •Social Media Post (Image: Stylish flat lay of a designer bag & accessories): Caption: That feeling when your outfit is a 10/10 ✨. Find your statement pieces at VazLuxe. From timeless classics to the latest runway trends, we've got your luxe look covered. Tap the link in bio to explore. #VazLuxe #DesignerDeals #LuxuryFashion #StyleInspo
• •Email Subject Line: Psst... Your Next Designer Find is Here (at a Price You'll LOVE) Email Body Snippet: Hi [Customer Name], At VazLuxe, we believe luxury should be within reach. Explore our newest collection of authentic designer apparel, handbags, and shoes, all carefully selected for the style-savvy shopper. Why wait for a sale when you can have it all, for less?
• •Website Banner Text: Effortless Elegance. Exceptional Value. Shop VazLuxe.
• •Instagram Story (Sequence of product images with text overlay): Slide 1: "Steal the Style" Slide 2: (Image of a dress) "Runway-Ready Dresses" Slide 3: (Image of shoes) "Shoes to Obsess Over" Slide 4: "Limited Stock! DM to make it yours or tap to shop!"