Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Personal and Handcrafted, Sensory and Evocative

Brand Values

• •Quality and Craftsmanship
• •Customer Experience
• •Passion for Scents
• •Community Connection (emerging)
• •Joy and Comfort

Best Practices

• •Use Enthusiastic and Descriptive Language: Always aim to convey excitement about the scents. Use vivid adjectives and sensory details to help customers imagine the fragrance experience (e.g., "creamy vanilla," "zesty citrus," "cozy cinnamon").
• •Maintain a Friendly and Approachable Voice: Address your audience directly using "you" and "your." Ask questions to encourage engagement. Keep the language generally informal and welcoming, like talking to a friend about a great find.
• •Highlight the "Handmade" and "Personal" Aspects: Remind customers that these are not mass-produced items. Phrases like "hand-poured by Leigh," "crafted with care," or "our unique recipe" reinforce this value.
• •Focus on "Moments" and Experiences: Connect the scents to feelings, moods, or occasions. Instead of just selling a wax melt, sell "a relaxing evening," "an energizing morning," or "a cozy night in."
• •Be Consistent Across All Platforms: Whether it's a website description, an Instagram caption, or a Facebook post, the underlying tone and core messaging should remain consistent. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established voice.

Social Perception

Niche Appeal, Visual Attraction, Sensory Focus, Emerging Brand, Positive but Limited Engagement

Copy Examples

• •✨ Get ready to transform your space! ✨ Our NEW 'Sunset Bliss' wax melts are here to whisk you away to a warm, dreamy evening. Imagine notes of creamy coconut, juicy mango, and a hint of vanilla orchid. Tap to shop and let the blissful moments begin! #LeighsSmeltedMoments #NewScent #WaxMelts #HomeFragrance #HandmadeWithLove #SunsetBliss
• •Tired of the same old air fresheners? 🤷‍♀️ Discover the magic of Leigh's Smelted Moments! 💕 Our handcrafted wax melts and candles are bursting with incredible, long-lasting scents designed to make your home feel amazing. Click here to find your new favorite moment! -> [Link to Website]
• •Dive into 'Ocean Breeze' – a refreshing escape in every melt! Crisp sea salt mingles with notes of fresh linen and a whisper of driftwood. Perfect for creating a serene, calming atmosphere in any room. Each melt is lovingly hand-poured by Leigh to bring a little piece of coastal tranquility to your home.
• •Watch the magic happen! ✨ A quick peek at how we create our sparkling 'Unicorn Dreams' wax melts. So much color, so much scent, so much fun! What scent should we make next? Let us know in the comments! 👇 #WaxMeltMaking #BehindTheScenes #LeighsSmeltedMoments #HandmadeCandles #Satisfying
• •Hello Scent Lovers! 👋 This week, treat yourself (and your home!) to something special. Enjoy 15% off all our floral collection wax melts with code BLOOM15. Let Leigh's Smelted Moments fill your days with beautiful, blooming fragrances. Shop now before they're gone! 🌸