Brand Tone

Elegant & Sophisticated, Personal & Story-Oriented, Conscious & Trustworthy, Artisanal & Passionate

Brand Values

• •Craftsmanship
• •Timeless Elegance
• •Sustainability & Ethical Sourcing
• •Individuality & Personal Storytelling
• •Quality
• •Collaboration & Customer Focus

Best Practices

• •Focus on the inspiration behind designs, the craftsmanship involved, or how a piece can become part of the customer's personal story.
• •Ensure this messaging is clear and genuine.
• •The language should reflect the quality and artistry of the jewelry.
• •Foster a sense of Personal Connection: Address the audience directly and warmly where appropriate (e.g., 'your story,' 'collaborate with you').
• •Reflect the 'personal jewelry concierge' aspect in communications, making customers feel understood and valued.

Social Perception

Positive Customer Service Experience, Trust in Ethical Practices, Handcrafted luxury, personal jewelry concierge

Copy Examples

• •Let us collaborate with you to craft not just a ring, but a cherished heirloom that narrates your unique journey together.
• •Explore our commitment to a more radiant future.
• •Let us be your personal jewelry concierge in finding or creating a treasure that will be cherished for generations.
• •From CAD dreams to handcrafted gems, Ciavari is where family legacy and modern artistry meet.
• •Our clients aren't just customers; they're collaborators.