Brand Tone

Playful, Humorous, and Lighthearted

Brand Values

• •Fun and Entertainment
• •Love for Pets/Cats
• •Creativity and Self-Expression
• •Community
• •Quality and Customer Satisfaction

Best Practices

• •Embrace Puns and Wordplay: Utilize cat-related puns ("purr-fect," "meow-del," "furball") and playful language to reinforce the humorous tone.
• •Keep it Light and Fun: Avoid overly serious or technical language. The copy should feel approachable and entertaining.
• •Focus on the Joy and Amusement: Highlight the fun aspect of dressing up cats and the adorable results, acknowledging the owner's enjoyment.
• •Use Emojis (Sparingly and Appropriately): Relevant emojis can enhance the playful feel, especially on social media, but don't overdo it.
• •Speak to the Cat Owner's Love for Their Pet: Frame the product as a way to bond with and celebrate their feline friend, tapping into the emotional connection.

Social Perception

amusing, adorable, and a source of lighthearted entertainment

Copy Examples

• •Warning: May cause extreme cuteness. Our new hat collection for cats is here to make your furball the star of every photo!
• •Does your cat secretly dream of being a cowboy? Or maybe a wizard? Make their (or your) dreams come true with our purr-fectly hilarious hats!
• •Bad hair day? We've got your cat covered. Literally. Shop our adorable cat hats and unleash the meow-del within.
• •Get ready for an avalanche of 'awws'! Our cat hats are designed for maximum smiles and Instagram likes. (Cat's approval may vary, but the photos will be priceless!)
• •Life's too short for boring cats. Add a dash of dapper and a sprinkle of silly with our unique collection of hats for your favorite feline.