Brand Tone

aspirational, serene, and nature-inspired

Brand Values

• •Nature-Inspired Beauty: A core value is drawing inspiration from the natural world – sea life, shorelines, gardens, woods, and mountains – and translating this into their designs.
• •Quality Craftsmanship: The emphasis on detailed embroidery and durable materials (like Olefin fabrics for outdoor pillows) suggests a commitment to quality.
• •Connecting Home and Outdoors: The brand aims to help customers bring the beauty of the outdoors into their homes.
• •Family Origins & Growth: While now part of a larger company, their story begins as a small, family-run business, suggesting a value for personal passion and growth.
• •Limited-Run Designs: This implies a value for uniqueness and offering distinct products.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of the brand tone (aspirational, serene, nature-inspired), including approved vocabulary (e.g., "tranquil," "elegance," "vibrant," "handcrafted," "natural") and phrases to avoid.
• •Immerse in Nature's Language: Consistently use descriptive language that evokes sensory experiences of the coast, gardens, and natural landscapes. Focus on imagery related to light, texture, color, and the feeling of being outdoors.
• •Highlight Craftsmanship and Uniqueness: Emphasize the quality of materials, the intricacy of embroidery, and the limited-run nature of designs in product descriptions and storytelling.
• •Maintain a Gentle, Inviting Approach: Even when aspirational, the tone should remain welcoming and accessible. Frame products as ways to enhance personal well-being and connection to nature, rather than just as status symbols.
• •Ensure Visual and Textual Harmony: All copy should align with the brand's visual aesthetic. The calmness and beauty portrayed in product photography should be mirrored in the language used across all platforms.

Social Perception

Customers generally perceive the brand positively, associating it with high-quality, beautiful, and unique coastal and nature-themed home décor. The products are seen as adding a touch of elegance and personality to homes, particularly those with a coastal or nature-inspired aesthetic. The detailed embroidery and specific themes (e.g., sea turtles, sandpipers, hydrangeas) are frequently highlighted and appreciated. The brand is recognized by retailers and industry publications as a provider of desirable coastal home décor.

Copy Examples

• •Headline: Bring the Serenity of the Shore to Your Home. Body: Discover our new collection of coastal-inspired embroidered pillows, designed to capture the tranquil beauty of the seaside. Crafted with intricate detail and nature's palette, let every room whisper tales of the ocean.
• •Headline: Inspired by Nature, Crafted for Your Comfort. Body: From lush garden blooms to the gentle lapping of waves, our latest table linens translate the wonders of the outdoors into timeless pieces for your home. Experience the art of nature, elegantly embroidered.
• •Headline: Outdoor Living, Beautifully Elevated. Body: Our weather-resistant outdoor pillows don't just endure the elements, they adorn them. Richly embroidered with vibrant, nature-inspired designs, they invite you to live life outdoors in comfort and style.
• •Headline: The Art of Detail, The Heart of Your Home. Body: Each Rightside Design piece, from our intricately stitched kitchen towels to our unique ceramic switch plates, is a testament to our passion for nature's artistry. Add a touch of limited-run elegance to your everyday.
• •Headline: Create Your Sanctuary, Inspired by the Wild. Body: Let the textures, colors, and shapes of the natural world transform your living space. Our curated collections are more than decor; they're an invitation to connect with the beauty that surrounds us.