Brand Tone

Aspirational & Empowering, Informative & Solution-Oriented, Modern & Clean, Approachable & Friendly, Results-Driven

Brand Values

• •Quality & Efficacy
• •Accessibility to Global Beauty Trends
• •Customer Satisfaction
• •Skin Health & Radiance
• •Innovation

Best Practices

• •Focus on Benefits, Not Just Features: Always translate product features into tangible benefits for the customer's skin and confidence. Instead of "High-frequency vibrations," say "Experience a deeper cleanse and improved circulation for a vibrant glow."
• •Use Aspirational Yet Achievable Language: Inspire customers with the vision of their best skin, but ensure the claims are grounded and the solutions feel accessible. Avoid overly clinical or exaggerated hype.
• •Maintain a Clean and Modern Vocabulary: Mirror the aesthetic with clear, concise, and contemporary language. Avoid jargon where possible, or explain it simply. Words like "radiance," "glow," "innovative," "effective," and "healthy skin" align well.
• •Incorporate a Touch of Empowerment: Frame skincare as an act of self-care and a way to enhance natural beauty and confidence. Phrases like "Reveal your best skin," "Unlock your glow," or "Invest in yourself" can be effective.
• •Adapt to the Platform, but Keep the Core Message: While the style might be more casual and visual on TikTok versus a more detailed product description on the website, the underlying message of achieving radiant, healthy skin through innovative and quality products should remain consistent. Ensure the core values of efficacy and modern beauty shine through.

Social Perception

Positive (among direct customers), Emerging Brand Awareness, Targeted Appeal

Copy Examples

• •Unlock your skin's true potential. ✨ Our 5-in-1 Facial Cleansing Device isn't just a tool, it's your first step towards the radiant, healthy-looking skin you've always dreamed of. Deep cleanse, gently exfoliate, and massage your way to a flawless complexion. Ready for your glow-up? #KeoSkin #FacialDevice #SkincareRevolution #HealthySkinJourney #RevealYourRadiance
• •Illuminate your complexion from within. Keo Skin's potent Vitamin C Serum is expertly formulated to target dullness, even out skin tone, and boost your natural radiance. Infused with powerful antioxidants, it works to protect and rejuvenate, unveiling a visibly brighter, smoother, and more youthful glow. Experience the Keo Skin difference.
• •That feeling when your skincare routine becomes a spa moment. 🧖‍♀️ Our Vibrating & Heated Facial Massager melts away tension and helps your favorite serums absorb like a dream. Get yours at keoskin.fr! #KeoSkin #FacialMassage #SkincareTech #SelfCare #SkinLove #AsianBeauty
• •Your Secret to Effortless Radiance is Here | Discover Keo Skin (Body Snippet): At Keo Skin, we believe everyone deserves to feel confident in their skin. We meticulously select innovative Asian beauty solutions, from advanced skincare devices to potent formulations, to help you achieve your ultimate skin goals. Explore our collection and start your journey to luminous skin today.
• •Obsessed with Asian Beauty? ✨ Keo Skin brings the best of innovative skincare technology and coveted formulations right to your doorstep in France. Discover devices that transform your routine and products that deliver visible results. It's time to experience the future of skincare. Shop now at keoskin.fr!