Brand Tone

Enthusiastic, Adventurous, Accessible, and Friendly

Brand Values

• •Innovation
• •Convenience & Simplification
• •Enhancing Lifestyle
• •Curiosity & Discovery
• •Customer Support
• •Joy

Best Practices

• •Maintain an enthusiastic and adventurous tone by using words like 'exciting,' 'discovery,' and 'curiosity'.
• •Keep the language accessible and friendly to connect with a broad audience.
• •Highlight the innovative and practical aspects of the products.
• •Emphasize how the products can simplify routines and enhance daily experiences.
• •Showcase products on TikTok and YouTube with engaging and demonstrative content.

Social Perception

A brand that is innovative, convenient, and brings joy to customers' lives by offering unique and practical products. Potential confusion with similar store names needs to be mitigated.

Copy Examples

• •"Discover innovative products that enhance your daily life and spark your curiosity!"
• •"Upgrade your lifestyle with our curated selection of clever and convenient items."
• •"Embark on an exciting adventure with our range of products designed to bring joy and simplify your routines."
• •"At Hipeon, we're passionate about sourcing new and innovative products to make your life easier and more enjoyable."
• •"Explore our range of unique products and find the perfect solutions to enhance your daily experiences."