Brand Tone

Educational & Informative, Trustworthy & Caring, Approachable & Friendly, Community-Focused & Local, Wellness-Oriented & Natural

Brand Values

• •Quality & Purity: Commitment to sourcing and curating only high-quality, organic, third-party lab-tested CBD products.
• •Education & Transparency: Dedication to informing customers about CBD, its uses, and product details. They aim to help customers understand what they are putting into their bodies.
• •Customer-Centric Service: Prioritizing understanding customer needs and providing personalized guidance and support.
• •Wellness & Self-Care: Promoting CBD as a tool for improved well-being, balance, and self-care. The motto "Self-care isn't selfish — it's essential" is noted for a similar boutique and aligns with the overall theme.
• •Community & Local Support: Emphasizing their role as a local business and supporting their community.
• •Integrity & Trust: Building relationships based on reliable products and honest information.

Best Practices

• •Prioritize Education Over Hard Selling: Always aim to inform and empower the customer first. Explain the 'why' and 'how' behind CBD and specific products, rather than just focusing on the sale. Let the quality and your expertise drive conversions.
• •Use Clear, Accessible Language: Avoid overly technical jargon. While it's important to be accurate, ensure your language is understandable to someone new to CBD. Make complex information digestible.
• •Emphasize Trust and Transparency: Consistently mention third-party lab testing, organic sourcing (where applicable), and your vetting process. This reinforces reliability and care.
• •Maintain a Warm, Approachable, and Supportive Voice: Write as if you're having a helpful conversation with a friend or community member. Be open to questions and show genuine interest in their well-being.
• •Highlight Quality and Curation: Remind your audience that your products are carefully selected and of high quality. This justifies any premium and builds confidence in your offerings.

Social Perception

A Knowledgeable Resource, A Trusted Supplier, Customer-Focused & Supportive, A Reputable Local Business, Advocates for Natural Wellness

Copy Examples

• •Headline: Feeling overwhelmed by CBD options? We're here to help. Body: At Botanica CBD, we don't just sell products; we offer clarity. Our knowledgeable team is passionate about educating you on the benefits of high-quality, organic CBD. Call us or visit our Evanston store – let's find your path to wellness, together.
• •Headline: Your Wellness. Our Priority. Pure CBD You Can Trust. Body: We meticulously vet every product, ensuring it's organic, third-party lab-tested, and truly effective. Because you deserve to know exactly what you're putting in your body. Discover the Botanica CBD difference.
• •Headline: More Than Just CBD. It's Your Daily Dose of Balance. Body: In the hustle of life, find your calm. Our curated selection of premium CBD products is designed to support your well-being, naturally. Let us guide you to the perfect solution for your self-care routine.
• •Headline: Your Local Evanston CBD Experts, Rooted in Community. Body: As your neighbors, we're committed to providing our Evanston community with trusted CBD education and the highest quality products. Stop by – we're always happy to chat and share our knowledge!
• •Headline: Unlock the Power of Plants. Understand CBD with Botanica. Body: Curious about how CBD can enhance your life? We break down the science and guide you through our range of natural, effective solutions. Your journey to plant-based wellness starts here.