Brand Tone

Authentic, Trustworthy, Health-Conscious, Informative, Farmer-Centric, and Ethical

Brand Values

• •Purity & Quality
• •Tradition & Heritage
• •Health & Wellness
• •Sustainability & Farmer Empowerment
• •Authenticity & Transparency

Best Practices

• •Highlight the origin of the products from Rajasthan and the farmers behind the brand.
• •Emphasize the purity and natural aspects, using terms like 'pure & natural,' 'organic,' and 'chemical-free'.
• •Explain the traditional methods used, such as 'Vedic Bilona' and 'Wood Cold Pressed (Kolhu)', and their benefits.
• •Focus on the health benefits and nutritional value of the products.
• •Maintain a farmer-centric and ethical narrative, highlighting the brand's commitment to sustainable agriculture and community upliftment.

Social Perception

Positive perception of product quality, appreciation for natural and organic attributes, and trust in traditional methods.

Copy Examples

• •Shreyas Organic: Pure & Natural products, farm-made with love by Dhruv Singh & Uttam Singh from Rajasthan.
• •Experience the goodness of our A2 Gir Cow Ghee, made using the traditional Vedic Bilona method for enhanced nutrition and flavor.
• •Discover the power of our Bee Pollen, packed with antioxidants and essential nutrients for a healthy lifestyle.
• •Our Wood Cold Pressed Oils (Mustard, Groundnut, Sesame) retain their natural goodness and flavor, unlike refined oils.
• •Supporting our land, nourishing your life. Shreyas Organic is committed to sustainable agriculture and empowering local farmers.