Brand Tone

Playful, Whimsical, Encouraging, Supportive, Calming, and Relaxing

Brand Values

• •Creativity and Self-Expression
• •Joy and Fun
• •Accessibility and Inclusivity
• •Quality and Completeness
• •Relaxation and Well-being
• •Customer Satisfaction

Best Practices

• •Focus on the emotional benefits - relaxation, stress relief, joy of creation, sense of accomplishment – not just the product features.
• •Emphasize ease of use for beginners and the completeness of the kits.
• •Use descriptive words like 'adorable,' 'charming,' 'magical,' and 'cozy' to enhance the brand's playful and whimsical tone.
• •Highlight customer satisfaction through positive reviews and guarantees (free shipping, money-back).
• •Maintain a consistent tone across all platforms, reflecting the brand's values of creativity, joy, and accessibility.

Social Perception

Customers perceive Whimsy Loops as a provider of relaxing, fun, and easy-to-use craft kits. The kits are seen as a therapeutic hobby, a great gift option, and enable beginners to create something beautiful and feel accomplished.

Copy Examples

• •Stitch by stitch, this is your peaceful, creative escape.
• •Unleash your inner artist with our beginner-friendly amigurumi kits. Everything you need to create something magical!
• •Craft your way to calm. Our kits are designed to be relaxing, stress-free, and perfect for all skill levels.
• •Give the gift of creativity and relaxation. Whimsy Loops kits: the perfect present for anyone who needs a little joy.
• •From our loops to your hands, we provide everything you need to de-stress and create adorable amigurumi.