Brand Tone

Friendly, Approachable, Helpful, Solution-Oriented, Playful, Positive, Aspirational yet Attainable

Brand Values

• •Practicality & Functionality
• •Aesthetics & Design
• •Joy & Delight
• •Customer-Centricity
• •Organization & Efficiency

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., friendly, playful, helpful) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "Wowwy Words": Develop a list of preferred words and phrases that align with the brand's personality (e.g., "clever," "happy," "bliss," "oasis," "hero," "glow-up," "delight").
• •Speak to Your Audience Like a Friend: Use conversational language. Address the customer directly (using "you" and "your"). Avoid overly formal or technical jargon unless explaining a specific product feature where clarity is paramount.
• •Embrace Positivity and Solutions: Frame product benefits around solving customer pain points or enhancing their lifestyle in an optimistic way. Highlight the positive emotions associated with a well-organized and beautiful home.
• •Be Consistent Across All Channels: Ensure the tone used in website copy, product descriptions, email marketing, social media posts, and customer service interactions is harmonious and recognizably "Wowwy." Regular audits can help maintain this consistency.

Social Perception

Emerging Brand, Visually Appealing, Engagement-Focused, European Focus

Copy Examples

• •Headline: Bye-Bye, Clutter. Hello, Happy! ✨ Body: Tired of searching for that *one* spatula? Our clever kitchen organizers turn chaos into calm. Finally, a kitchen that wows you every morning! #WowwyHome #KitchenBliss
• •Headline: Your Bathroom’s Glow-Up Starts Here! 🛁 Body: From sleek soap dispensers to space-saving shower caddies, discover little luxuries that make a big difference. Get ready to say "Wowwy!" to your refreshed oasis. Shop the collection.
• •Headline: Small Space? Big Style! 😎 Body: Don't let tricky corners cramp your style! Our smart storage solutions are designed to make every inch count. Practical, pretty, and oh-so-Wowwy! Find your perfect fit.
• •Headline: Weekend Project: Operation Organize! (It's more fun than it sounds, promise!) 🎉 Body: Grab a coffee, put on some tunes, and let's get those shelves looking shelfie-ready! Our organizing heroes are here to help. What space are you tackling this weekend? Share your goals below! 👇 #WowwyOrganized #HomeHacks
• •Headline: That "Everything In Its Place" Feeling? Yeah, We Sell That. 😉 Body: Discover a home where everything has a happy spot. Our collection is curated to bring you joy, one organized (and stylish!) corner at a time. Experience the Wowwy effect.