Brand Tone

Passionate, Authentic/Personal, Appreciative/Thankful, Dedicated/Driven, Professional

Brand Values

• •Love of Nature
• •Capturing Beauty for Others
• •Passion for Photography
• •Quality
• •Self-Improvement/Learning

Best Practices

• •Always Lead with Passion: Infuse your descriptions and posts with genuine enthusiasm for the subject matter (nature, specific locations) and the art of photography. Use evocative language that conveys your emotional connection.
• •Maintain Authenticity: Continue sharing your personal journey and the "why" behind your photography. Being open about being self-taught and driven by love for the craft resonates with people.
• •Express Gratitude: Regularly acknowledge the beauty you witness and your appreciation for those who follow and support your work. This fosters a positive and humble connection.
• •Focus on the "Experience" for the Viewer: Frame your copy around how your photography allows others to experience the beauty and awe of the locations you capture.
• •Keep it Personal and Approachable: While your images are professional, your written communication can maintain a friendly, down-to-earth tone that reflects your story of turning a hobby into a business with the support of loved ones.

Social Perception

Skilled photographer with a genuine passion for capturing the natural beauty of Western Australia. Generally positive or neutral public perception within a niche audience interested in landscape photography from that region. Appreciation for the aesthetic quality of his images.

Copy Examples

• •Website Homepage Banner: "Experience the Soul of Western Australia. Self-taught photographer Paul Gunning shares his passionate journey through breathtaking landscapes, captured for you to cherish."
• •Instagram Post Caption: "Chasing the early morning light in the Southwest. There's a unique magic here that I feel so grateful to witness and share. Hope this image brings a piece of that awe into your day. #WesternAustralia #LandscapePhotography #NatureCaptured"
• •Facebook Post about a New Print: "Fresh off the press! So excited to share this new piece from [Location]. Every click of the shutter is a moment of connection with the incredible beauty Mother Nature offers. Bring the wild spirit of WA into your home. Link in bio! #AustralianLandscapes #FineArtPrints #SupportSmallBusiness"
• •Product Description: "This [Artwork Name] print brings to life a crisp morning I spent at [Location]. I'm completely self-taught, driven by a simple love for these views, and I pour all that passion into every image. Printed on the highest quality canvas to share that moment of awe with you."
• •About Me' Snippet for Social Media: "Just a bloke who fell in love with the landscapes of WA and picked up a camera. Now, I get to share that passion with you. Every photo tells a story of early mornings, endless searching, and a deep appreciation for the world around us. Thanks for being here! - Paul Gunning"