Tono de Marca

Rebellious, Nonconformist, Edgy, Bold, Witty, Playful, Authentic, Direct, Conscious, Ethical

Valores de Marca

• •Nonconformity & Individuality: We create a lifestyle for those who defy norms and set the rhythm of their own life.
• •Sustainability: Each garment we offer is made with 100% organic or recycled materials. Their sustainable t-shirts are described as Very rebellious and very vegan.
• •Ethical Production: Our garments carry the Fair Wear seal, ensuring fair labor conditions.
• •Authenticity: They value genuine expression and connection with their customers.
• •Quality & Durability: We believe in fashion that lasts and not in fleeting trends.
• •Independence: We do not believe in mass production, nor in creating collections every hour. Our clothes are as unique as you.

Mejores Prácticas

• •Know Your Rebel Yell (Define Your Core Voice Traits): Always refer back to the established tone words: Rebellious, Edgy, Witty, Authentic, Conscious. Before writing, ask: "Does this sound like Cherry Calavera?"
• •Speak to Your People, Not the Masses: Use language that resonates with nonconformists. Don't be afraid to be direct, use a bit of slang (appropriately), and inject personality. Avoid overly corporate or generic phrasing. As they say, "not for snobs."
• •Balance Edge with Ethics: While the tone is rebellious, always weave in the brand's commitment to sustainability and ethical practices. This juxtaposition is a key part of their unique identity. For example, "Our clothes are as unique as you. That's why our designs are our own and our collections are limited."
• •Embrace Playful Profanity (Sparingly & Strategically): The use of "F*cking Blog" or similar mild, edgy language in product descriptions ("Tote Bag Sweet Death. 100% recycled and 100% ready to hang out and end up messing it up (again)") can reinforce the rebellious tone but should be used thoughtfully to avoid alienating potential customers if overdone. It should feel authentic, not forced.
• •Create a "Voice Bible" Snippet: Develop a short internal guide with do's and don'ts. Do: Use strong verbs, be conversational, challenge norms, highlight sustainability, inject humor. Don't: Be bland, be overly formal, sound like everyone else, ignore ethical messaging, be afraid to have an opinion. This ensures anyone writing for the brand can quickly grasp and apply the distinctive Cherry Calavera voice.

Percepción Social

Original, Unique, High Quality, Ethical, Trustworthy, A Brand with Personality, Customer-Focused

Ejemplos de Copy

• •Instagram Post Caption (New T-shirt Launch): Tired of blending in? So are we. Our new [Product Name] tee is here to help you stand out, stay comfy in organic cotton, and silently scream 'normal is boring.' Wear it loud. Wear it proud. #CherryCalavera #NotForSnobs #SustainableRebellion
• •Facebook Ad Copy (Targeting Eco-conscious Rebels): They say 'dress to impress.' We say 'dress to express... and not screw up the planet.' Cherry Calavera: Skull-infused style, ethically made, 100% organic & recycled. Because being a rebel with a cause is the new black. Shop the rebellion. [Link to website] #ConsciousCalavera #EthicalEdge
• •Product Description (for a hoodie): This isn't just a hoodie. It's your armor against mediocrity. The [Product Name] Hoodie: built from recycled materials for maximum comfort and minimum environmental impact. Perfect for those days when you want to look damn good while plotting your next adventure (or just binging that series, no judgment). Get yours and join the f*cking club. #RebelComfort #SustainableStyle
• •Email Subject Line (for a sale): Your Wardrobe Called. It's Bored. (Sale Inside!) *Email Body Snippet:* Hey Nonconformist, Let's inject some life back into that closet. Our [Sale Name] is on, with killer deals on gear that’s as unique as you are. Sustainably made, rebelliously designed. Don't miss out. #CherryCalaveraSale
• •TikTok Video Concept (Short, punchy text overlay): *(Video shows someone confidently wearing Cherry Calavera gear)* *Text Overlay 1:* Normal? Never heard of it. *Text Overlay 2:* Style that speaks. *Text Overlay 3:* Sustainably badass. *Caption:* Define your own damn rules. #CherryCalavera #BeUnforgettable #EcoRebel